Transcript Bell Canada - Continental Automated Buildings Association

Martin Cullum
General Manager, Video Networks
Bell Canada
Enabling Triple Play
Services
Entertainment Track - Wednesday October 5th, 2005
Connected@Home Conference
Bell Canada - Nation’s Leader in Communications
Voice
 Local and long distance services
 13 Million local lines
 19 Billion long distance minutes
Sympatico
 $19B revenue
 26M client
connections
 56K employees
 2.5 Million Internet subscribers
 1.8 Million high speed
Mobility
 4.7 Million subscribers
ExpressVu
 1.6 Million subscribers nationwide
 VDSL deployment to MDUs
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Triple Play Principles
• Build customer loyalty with superior products and service
experiences
– Increasing bandwidth alone will not be enough
• Build the broadband access to enable triple play
– More capable and reliable
– Pursue improved compression
• Understand the business model
– Offer compelling services to customers
– Video is a key service component to the service bundle
– IPTV will enable personalized media that can be
leveraged if business case works for everyone
Redefining the Purpose of the Network by…
…gathering deep
insight into
customer
needs…
…and focusing
on integration
Customers want:
1. Easier integrated connections
2. Improved on-line safety
3. Better tools to communicate
4. Interactive entertainment
and education
Bell responds with new services that
integrate voice, video and data
• Broadband Applications
• IPTV
• Enhanced Voice
Building new skills to roll out the best services
to our customers
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Access Bandwidth Evolution
...to be the best provider of
key broadband home services
Bell is ramping up speeds...
Meeting Customer Demand
for Bandwidth (Mbps)
Up to 26 Mbps
•
– Increasing Internet speed
– Continue video roll-out to MDUs
– Start wireline video to SFUs
•
Up to 14 Mbps
Deploy an integrated network
Enough bandwidth to provide a
compelling video offering
– HDTV + 2 SDTV
•
Up to 4 Mbps
Compression technology
improvements will further
enhance offering
– SD @ 1.5 Mbps
– HD @ 6 – 8 Mbps
2004
2005
2006
Evolve from ADSL, ADSL2+, VDSL2
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Bell Access Strategy
DSLAM
3 - 4 Mbps
3 – 5 km
DSLAM
FTTN
ADSL2+ and VDSL2
14-26 Mbps
1 – 1.2 km
20 km
OLT
ONU
GPON
FTTP
20 km
OLT
• FTTN bridges the gap between ADSL and
fiber
• VDSL2 will increase FTTN speed to 26
Mbps in 2006
Fibre
Copper
ONU
Remote DC Power
Distribution Cross Box
50+ Mbps
IPTV:
The future of television here and now
IPTV: The ultimate
television experience
Live TV
VOD
• The service: 4 streams of digital
TV, with VOD, fast channel change,
and enhanced program guide
• Features: greater ability to offer
interactive content, services and
advertising, ability to share music
and videos
Self-serve
• Integrated: with VoIP early on, and
other services later
All this in a package that is easy to understand and
even easier to use
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IPTV Target Services
Bell IPTV – Better tomorrow
– SD, HD, HS Internet, VoIP & Other IP Applications
– Switched Digital Network
– More secure business rules in network
– Web based Self-Serve and PVR control
– Network PVR
– BB Home IP connectivity between STB and PC
Consumer Benefits
– Simplify: Better EPG, fast channel change, improved search, PIP
– Consumer control: PVR, Video on demand
– ITV: A two-way, personalized and targeted interactive services.
Leverage the Internet for content and services
– Broadband Home: Connecting the TV to the broadband home
(Customization, Personal Video, IM, Photos)
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Summary
• IP Applications will be a key growth vector for Bell
• 2005 is a landmark year for IP applications:
– Commercial launch of VoIP
– First technical trials of IPTV
• Power of One
– A renewed customer experience:
more control, simpler, and better
– Simpler and fewer internal processes
– Lower costs…enabling more growth
• Common sense approach
– Put the customer first and minimize
adoption challenges
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