Transcript A Comprehensive Approach to IPTV Intregration

A Comprehensive Approach to Internet
Protocol Television
My Background
• Involved in Telecom since 1970 and IPTV since 2006
• Extensive background in IP related industries
– Cable technology
– Wireless broadband
– VOIP
• Extensive Telecom carrier background
AHECTA Mission
“to promote and develop the use of campus
communication, cable, and video services as
instructional, informational, and entertainment tools
in Higher Education”
LEIGHTRONIX & Higher Education
• Providing
equipment &
services to
approximately
100 institutions
LEIGHTRONIX & Higher Education
• Applications range
from On Campus
Channels to Off
Campus Channels to
Distance Learning
LEIGHTRONIX & Higher Education
• What we are being
requested to provide
– On demand classroom
educational systems
– Campus housing
entertainment &
educational systems
– Flexible off site event
system
What is IPTV
According to Wikipedia, “Internet Protocol Television
(IPTV) is a system through which television services
are delivered using the Internet protocol suite over a
packet-switched network such as the Internet, instead
of being delivered through traditional terrestrial,
satellite signal and cable television formats.”
Is There a One Stop Shop for IPTV?
• No one has all of the required bits & pieces
– If you are offered one you will also probably be buying a
part of a bridge in New York
Is There a One Stop Shop for IPTV?
• The key is solving the big ones
Encoding
Management
Transport
Presentation
Is There a One Stop Shop for IPTV?
• Having a
partner
who stands
with you
So are these IPTV?
• Point-to-Point Video?
• OTT?
– Netflix, Hulu, MyTV?
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•
•
•
•
ATT U-verse, Verizon FiOS, Comcast/Time Warner/etc.
Home TV?
Hospitality TV?
Educational TV?
Corporate TV?
Key Elements of an IPTV System
• TV Head-end
– Encoding, Recording, Encryption & Delivery of IP Multicast streams
• Resource Management
– Keeps track of content, content utilization, customers, privileges,
system level interface to 3rd party technology
• Interactive Portal
– User navigation
• VOD Platform (Optional)
– Video on Demand assets storage and delivery via IP Unicast streams
Key Elements of an IPTV System Cont.
• Transmission Network
– Packet switched network transporting Multicast & Unicast IP Packets
• Gateway
– Customer Premise Equipment (CPE) that connects to the Transmission
Network
• End user CPE
– Set Top Box or SmartTV that decodes, decrypts and displays TV content
(Multicast & Unicast) on the TV screen
What is a Comprehensive IPTV Solution?
A suite of digital video, audio, and
control technologies combined to
create a full-featured and highquality interactive television
experience.
Includes encoding,
scheduled playback,
transcoding, delivery, and
decoding functions in an
end-to-end solution.
Ability to utilize multiple forms of
content – OTA, university developed,
commercially sourced
Delivers live television, time shifting,
and video-on-demand (VOD) services
Works with multiple transport
technologies including
DSL,PON, COAX, Ethernet and
Broadband Wireless
A partner that will deliver all
of the critical components
Possible Campus IPTV Applications
• Point-to-Point Video
– Events, Overflow Situations, Distance Learning
• Recording and Playback
– Channel Creation, Original Programing, Student Produced, Video Archives
• Educational TV
– On Demand
• Campus TV
– Entertainment, Educational
• Hospital TV
– Entertainment, Patient Education
Point to Point IPTV solution
Recording and Playback
Educational, Hospital & Campus TV
Electronic Program Guide (EPG)
Video-on-Demand
Advantages of an IPTV Solution
• Capability to offer much more content
– Broadcast vs. Switched Broadcast delivery
• Economics
– Transport costs are inherently less
– IP STB costs are less than cable STB costs
– IP Networking costs declining faster than traditional networking costs
• Interactivity
– Simultaneous Viewing & Channel Surfing
• Personalized TV Services
– True VOD, TimeShifted TV, Start Over/Look Back
• Converged Services
– On Screen Caller ID
TEDx Application
• TEDx was created in the spirit of TED's mission, "ideas worth
spreading." The program is designed to give communities,
organizations and individuals the opportunity to stimulate
dialogue through TED-like experiences at the local level.
• At TEDx events, a screening of TEDTalks videos -- or a
combination of live presenters and TEDTalks videos -- sparks
deep conversation and connections. TEDx events are fully
planned and coordinated independently, on a community-bycommunity basis.
Location #1: Auditorium
Location #2: Theatre
LEIGHTRONIX Available Solutions
• Point to Point
LEIGHTRONIX Available Solutions
• Recording
& Playback
LEIGHTRONIX Available Solutions
• Education, Hospital & Campus TV
Back to the AHECTA Mission Statement
• “to promote and develop the use of campus
communication, cable, and video services as
instructional, informational, and entertainment tools in
Higher Education”
• IPTV if done with the right partner can use existing
communication, cable and video facilities of a
institution to provide a platform for instructional,
informational and entertaining activities in Higher
Education
Questions?