Transcript I want my IPTV?

I want my IPTV?
By
Yayati Khandeshi
What is IPTV?
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IPTV does not mean that a person will log on to a
webpage to watch their favorite TV shows over
“IP” stands for Internet protocol
-method that will be used to send information
over a secure network
- the terminals can be computers or TV sets
Extra bandwidth will allow consumer to do
several things at the same time
-email access, TV based caller id, etc.
How to receive IPTV
Service providers will create a fiber
networks
 Then place a box, called “residential
gateway”
 This will connect the computers,
telephones and TVs with high speeds
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Cost of IPTV
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Consumer
-$250-300 for installation, plus the cost of set top
box
Providers
- cost of developing the fiber optic network
- SBC planning to spend $6 Billion over next
three years
Advantages vs. Disadvantages
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Consumer
- interactive TV experience
- problems when trying to
surf channels (single
stream)
Service provider
- utilize expensive
bandwidth
-government regulations
Advertisers
-more personalized ads
-fast forward capabilities
Current State of the Market
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United States
-one of the last adopters
- FCC regulations prohibit
-reach 1.17 million in 2005
Global Market
-Asia leading and fastest growing
-Europe follows, with France leading the market
Future of IPTV
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Deepa Iyer states “ Every country is currently
standing at a different position in the IPTV race.”
Provide customers with
- high quality user experience
- customization
Conclusion
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IPTV unique experience
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But the perceived value not as high
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Will take a lot before customers will
switch from cable to IPTV
Questions?