VIP Calling, Inc.
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Transcript VIP Calling, Inc.
opportunity begins with
Delivering Enhanced IP Services to Carriers
Philip Mutooni
Snr. Manager BSS/OSS Engineering
[email protected]
www.ibasis.net
iBasis, Inc.
• Founded in 1996 (Nasdaq: IBAS)
• World’s Leading Wholesale Provider of Internet
Telephony
• Services:
- International Voice and Fax over IP
- IP CallCard™ (prepaid, postpaid)
- Internet Telephony Hosting™
- Unified Communications (OneCore™)
Agenda
• Internet Economics Background
• Overview of iBasis Business
• Innovative Business Models
• Example of Value Added Service:
Unified Communications
• Conclusion
Agenda
• Internet Economics Background
• Overview of iBasis Business
• Innovative Business Models
• Example of Value Added Service: Unified
Communications
• Conclusion
The Internet Economy in Perspective
$400
$350
Billions US $
$350
$300
$301
$270
$250
$200
$150
$100
$50
$0
1998
Telecommunications
Source: “Measuring the Internet Economy.” University of Texas, June 1999
Internet
Automobile
Growth of the Internet Economy
$350
$301.4 BN
$300
$250
$200
$150
$100
$50
$5.3 BN
$0
1995
1998
1995-1998 Internet Economy CAGR: 174%
1995-1998 Global Economy CAGR: 3.8%
Source: “Measuring the Internet Economy.” University of Texas, June 1999
Critical Transactions of the Internet
Economy: Business to Business (B2B)
1200
1000
Billions US $
1000
800
600
400
200
43
7.8
108
0
1998
Business to Consumers
Source: B2B boom. Business 2.0 Magazine
2003
Business to Business
Number of years it took to reach
50 million users
Internet
TV
PCs
Radio
Telephones
4
13
16
38
74
Agenda
• Internet Economics Background
• Overview of iBasis Business
• Innovative Business Models
• Example of Value Added Service: Unified
Communications
• Conclusion
iBasis Milestones
• Customers include 11 out of top 12 US-based carriers of
international traffic
• Providing Global Open Architecture to Support Value-
Added Services
• Deployed world’s largest Cisco Powered Network™ for
Internet telephony
• Successful IPO November 1999 & Secondary Offering
February 2000 (raised over $400M, fully funded)
Explosion in Worldwide Internet
Communications
Revenues In Billions
$33
$30
$27
$24
$21
$18
$15
$12
$9
$6
$3
$0
UC
VoIP
1999
2000
2001
Source: IDC, 1999 / Ovum, 2000
2002
2003
2004
A Radical Shift is Redefining
the Communications Industry
OLD WORLD
Voice
Circuit-Switched
Fixed, generic
Closed Network constricts
innovation
NEW WORLD
Data
Packet-Switched
Mobile, personalized
Open Network encourages
new services
Large-scale ITSPs Market-Space Defined
PHONE TO
PHONE
PC TO
PHONE
CONSUMER
BUSINESS TO BUSINESS
Critical Success Factors
• Seamless integration with the PSTN
• Internet-based solution
• Toll quality
• Global network
• Superior technology platform
Seamless Integration
Alternate Routes
INTERNET
POP
POP
iBasis
Network Operations Center
Assured Quality Routing
Circuit-Switched
Network
Circuit-Switched
Network
Our Customers are Major Carriers
Communications Authority of Thailand
Why Major Carriers Choose iBasis
• Superior Quality Internet telephony services at low cost
• Speed to market
• Instant worldwide footprint
• Continuous innovation
• Industry expertise
Internet Central Offices
iBasis ICO, New York City
DS-3
PSTN
OC48
Switch
SS7 / C7
Gateways
Gatekeepers
INTERNET
Multiplexers
Routers
Remote Access
OC48
Backup Power
DS-3
Assured Quality Routing™
Assured Quality RoutingTM enables
quality over the Internet
Typical ITSP
SAVINGS
High
Internet Savings with High Quality Requires Proprietary Software
•
Real time monitoring
and alarming
•
Traffic re-routing to PSTN
before voice quality falls below
established thresholds
•
Judicious choice of ISPs to
provide high speed backbone
connection
Low
Circuitswitched
“Not Great”
QUALITY
PSTN
Web-based Customer Care:
Interactive Traffic Analysis Center
Enables
customers
to manage
their
operations
efficiently
Provides
timely
statistics on
traffic
volume and
quality
Agenda
• Internet Economics Background
• Overview of iBasis Business
• Innovative Business Models
• Example of Value Added Service: Unified
Communications
• Conclusion
The Hosting Model
Regional carrier network without global reach
Business Considerations
• Time to market
• Managed growth
• Minimize risk
• Quality of experience
• New applications
The Hosting Model
Regional carrier network gains instant global footprint,
speed to market
The Hosting Model
Regional carrier network now a Global Network and expands
with rapidly growing iBasis Network
VoIP Requires Special Resources
Human
Systems
• NOC engineers
• NOC tools
• Storage engineers
• Personalization tools
• Traffic engineers
• Provisioning tools
• IP architects
• High availability &
• Development engineers
redundancy
• IP billing & mediation
IP Billing & Mediation
Combination of Expertise & Sophisticated Tools:
• Different pricing models
• Effective/efficient rate management
• Flexible service model support
• Multiple account hierarchy
• Real time & non real time information
Architecture and Components of Internet
Telephony Hosting
Hosted
Applications
Hosted
Facilities & Mgmt.
Voice and Fax
IP CallCard
Unified Communications
7x24 NOC
AQR
iTrac
Billing
Settlements
Gateways
Gatekeepers
Switches
VAS Servers
VoIP-tuned Internet
PSTN connection
SS7, C7
Toll Free Phone number
Internet Telephony Hosting: Key Benefits
• Speed to market
• Instant global footprint
• Access to IP messaging expertise
• Leverage economies of scale
• Avoid costly investment and technology obsolescence
• Open competition cost structure
• Access to new applications
Agenda
• Internet Economics Background
• Overview of iBasis Business
• Innovative Business Models
• Example of Value Added Service:
Unified Communications
• Conclusion
Hosting Unified Communications
- Carrier-class, IP-based
unified voice, fax, email,
voicemail services
Voice Mail
E-Mail
Fax Mail
- Integrated with global VoIP
infrastructure
- Comprehensive, flexible
operational support services
- Best-of-breed technologies
from Internet industry leaders
- Standards-based for
extensibility
Unifying Internet & Voice Services
End Users
iBasis
Customers
iBasis Network
iBasis
Customers
End Users
New
Device
New
Device
Internet
Wireless
Wireline
ISP/ASP
Web Portal
Directory
Servers
Application
Servers
Wireless
Media
Store
Wireline
ISP/ASP
Web Portal
iBasis is the brand behind the brand
OneCore™: iBasis Unified Communications
Infrastructure requirements
Content & Transaction Services
Extensible Application Platform
• Web content
• Personalized,
IP Communications
location-aware
Real-time
Transactions
Communications
IP Unified Messaging
• Single number • ISVs = new apps
Asynchronous
reach
Message Exchange
• Notification
• Voicemail
• Paging
• Email
• Outdialing
• Fax
Scope of Solution
Agenda
• Internet Economics Background
• Overview of iBasis Business
• Innovative Business Models
• Example of Value Added Service: Unified
Communications
• Conclusion
Observations on the NEW Internet Economy
The issue and the challenge is not simply the Internet.
- As they say in the U.S.: “It’s the economy stupid.”
The Internet “sectors” are interdependent.
- Regulating one Internet “sector” will adversely affect the growth and
development of the other sectors.
The dynamism of the Internet Economy comes in part from the
“anarchy” of a large number of small companies that compete.
Educated workforce
- Education is critical
The Advantages of International Internet
Telephony Networks: Costs and Flexibility
VoIP and IP networks and circuits are more cost effective
than circuit-switched networks
Compensation mechanisms used in VoIP agreements tend to
be more flexible and simpler than those used by traditional
switched networks and operators (i.e. accounting rates)
VoIP and IP networks and operators seek to provide latest
value added services
Source: A telecom scorecard 1999-2000: Consumer costs for basic services in the Americas. Alexis de Tocqueville Institution. Feb. 2000. http: www.adti.net.
iBasis ICOs – Delivering Value Added
Services
We convert circuit voice into packetized data. VoIP is
platform for value-added services.
We are a carrier’s carrier.
Will never provide service to consumers.
iBasis ICO will be collocated at a carrier’s site.
iBasis ICO will purchase Internet and PSTN access through
an authorized carrier.
Hosting Solutions for Enhanced Services
• Unified Communications
• Audio Conferencing
• Voice Instant Messaging
• Voice Enabled Internet Content
opportunity begins with
Thank You.
[email protected]
www.ibasis.net