Transcript Future of Hosted Telephony

The Future of Hosted Telephony
September 2008
David Bukovsky – Vice President, Products
Agenda
Multimedia Telephony and Rich Communications
Residential / Consumer Hosted Telephony
Unified Communications
Business Hosted Telephony
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New Mobile Networks
Mobile Access Evolution
All IP
Networks
One Network for All Services – VoIP is a Core Service
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New Mobile Networks
Mobile Service Evolution
Active Phonebook
Multimedia
Calling
Image/Video
Share
Contacts with rich presence
Multimedia
Messaging
Enriched Calling
Calls with multimedia sharing
Enhanced Messaging
Conversational experience
Rich Communications
Network
Contacts
File Transfer
User Experience
Easy to Use Interfaces
Standards
Network Interoperability
Chat
Presence
Personalization
Customizable Services
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New Mobile Networks
Reference Architecture
PC & Mobile Clients
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Why is MMTEL/RCS Important?
RCS is an evolution of voice and text messaging. It’s a standardized
approach that is offered by the mobile operators (>3B subscribers
worldwide). This easily eclipses anything offered on the Internet.
Scott Hoffpauir
Hoffpauir
Scott
BroadSoft CTO
CTO
BroadSoft
2008
2008
• A global initiative, including:
•Major Operators
•NEPs
•Clients vendors
•Phone vendors
• Leveraging IMS
• Offering integrated services,
anywhere, over any device
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RCS Organizations
OMA
3GPP
– Open Mobile Alliance
– Focus on “mobile service enablers”,
e.g.:
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SyncML (contact management)
XDM (XML document management)
Presence
Instant Messaging
MMS
– Defined the presence model for 3GPP
ETSI/TISPAN
– Define reference architecture (fixedline architecture)
– Recently deferred service definition to
3GPP
– Still defines IPTV, trunking, etc.
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– Third Generation Partnership Project
– Focus on mobile applications
GSM
GPRS
EDGE
HSPA
LTE
MMTEL (as of recently)
– Endorse standards from IETF and
OMA as applicable
IETF
– Internet Engineering Task Force
– Focus on protocols and standards
• SIP
• SIMPLE
• Etc.
New Wireless Networks
Drivers
– End-to-end VoIP-enabled broadband wireless networks are
starting to get deployed (WiMAX, HSPA+, EV-DO revA)
– A large part of the mobile industry will migrate to LTE within 3-5
years
– Potential market of 400M VoIP wireless users by 2012 (fixed and
mobile)
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What Is Unified Communications?
• Coordination between
Voice and IT Solutions
• What’s the Benefit?
Productivity
– End Users & User
Groups
– IT Organizations &
Business Processes
• What’s the
Business Case?
– Unclear:
Productivity Lifts are
Difficult to Quantify
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Multimedia
VoIP
Unified
Messaging
Multimedia
Conferencing
Unified
Communications
Rich
Presence
Contact
Management
Example Use Cases
Click to Call from
Email/Web/IM
One Mailbox –
see Email, VM, Fax in
one inbox
Pull Users into Multiparty
Call or IM
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Reachability on Fixed or
Mobile Phone,
Call Pull
Listen to Voice Mail via
Text to Speech
Screen Sharing and Real
Time Collaboration
Why Do You Need Unified
Communications?
Let’s Ask Analysts and Marketeers:
– UC can increase information worker productivity by 15-20%
– 64% of workers have >1 communications device
– 40% get an important message late 4-5 times/week
– 34% say they lost revenue opportunity because of reachability
End Users:
Reachability
End Users:
Productivity
IT Leads:
Business Process
Optimization
Better Collaboration
Work Anywhere
My Rules
Any Device
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Multi-Mode
Communications –
voice, video, IM,
Mail, Mobile
Reduce Costs
Increase Customer
Satisfaction
So What’s It Really All About?
End User Experience
Multimedia
VoIP
Conferencing &
Collaboration
UM
Rich Presence
Business Process
Innovation
Contact
Management
Trigger call
Require notify
Unified User
Client
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Unified Communications and Web 2.0
Integration of Voice and IT
Web Services
Web 2.0 Service Providers
Business IT Solutions
Web 2.0
Carrier Network
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BroadSoft Xtended
Standards-based application
programming interfaces
Third party development support
Exchange for users to directly
access innovative applications
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salesforce.com
Hold/
Caller ID
Transfer/
Conf.
Call Logs
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UC Deployment Options
hosted
Voice/
Video
IT
Solutions
Hosted PBX
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Mail Hosting
Web Hosting
Presence Servers
Location Servers
Directory Servers
premise
Trunking
+
Premise
CPE
• Premise IT Systems
UC Solutions for Hosted or Premise Systems
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Unified Communications Reference Architecture
Hosted IT Solutions
IBM Websphere
Xtended
Salesforce.com
MSFT Business Solutions
Hosted VoIP +
Hosted IT
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Premise VoIP +
Hosted IT
Hosted VoIP +
Premise IT
XSI
Trunk
SIP
XSI
SIP
Trunk
SIP
SIP
WAN
Premise VoIP +
Premise IT
Example: BroadSoft and Microsoft
EVS Solution (hosted)
OCS solution (premise)
Microsoft Hosted
Business Solutions
MSFT Office
Communicator
MSFT Office
Communicator
Microsoft
Business
Solutions
Integrated Phone/IM Status, Click To Call, File Sharing
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Summary
Unified Communications
Evolution of IP Centrex / Hosted PBX
Network Transformation
Broadband Telephony
Residential Triple / Quad Play
Business Integrated Access
New Mobile Networks
Multimedia Telephony and Rich Communications
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Thank you
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2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute