Transcript Mobility
Mobility Creating Mobile Voice & Video Applications Douglas Green Publisher, Telecom Reseller Jan Linden VP, Engineering Global IP Solutions Shai Berger CEO, Fonolo Arjun Roychowdhury Asst. Vice President , Hughes Systique Corp. Brady Cox, Zeacom President, zeacom Components Developing a mobile VoIP application that rivals PSTN and mobile phone quality. Mapping Phone Space Just like Google spiders web space, we spider phone space Currently maintaining a live map of phone menus for over 500 companies in North America. No cooperation from those companies required 5 •Adding Fonolo to your site 1 Fonolo maps out your phone menu 2 Embed the widget on your site http://www.yoursite.com 3 When a visitor clicks a call button, Fonolo will connect her to the right spot in your phone system Ring Caller Only one line of HTML to add. Fonolo extracts the text in your prompts and automatically stays synchronized with any changes in your IVR. You can assign different parts of your phone menu to shortcut buttons. Your phone system Ring Agent 6 •Problems addressed by Fonolo Call centre Tech support agents Company IVR System Company Management Billing agents Caller ? 7 Poor experience: Phone menus make callers frustrated. Mis-navigation: Callers get confused by prompts or “zero-out”. Leads to wasted agent time. Lack of Feedback: Current approaches are expensive or time consuming. Reduce churn Reduce cost Improve processes Working to ensure a quality VoIP system •choosing the correct speech codec, •the impact of latency, •jitter buffer design Better than PSTN • VoIP allows for better than PSTN/mobile experience – HD voice can lead to greater intelligibility, comfort and improved end-user experience Yes – finally! So Many Codec Options iSAC RTAudio iPCM-WB G.729.1 G.719 BV 32 G.722.1 (Siren) Speex G.722.2 (AMR-WB) AAC-LD G.722 SILK G.718 SVOPC G.711.1 EVRC-WB Impact of IP Networks • While HD voice important, need to account for network impairments as important – Wireless networks particularly challenging – Need for rapidly adapting jitter buffer and smooth packet loss concealment Mobile platforms inherently challenging • Low complexity solution to maximize limited processing power and battery • Noise suppression to handle excessive background noise • Hands Free operation requires acoustic echo cancellation • Small display and camera placement issues for video The Game Changers The iphone OS and Android OS have changed the communications landscape, their inherent challenges and what it means for application developers building solutions for mobile unified communications The biggest game changer • Why ? It proved: – UI matters – OEMs can demand operator revenue pie – Customers care about the phone, not just service • In Q408, ATT added 2.1m new subscribers, out of which 36% were NEW iphone subscribers (not old AT&T users upgrading) • Iphone users give AT&T $94.5 ARPU compared to avg of $60 – Power to 3rd party developers OS SDKs compared “Web” programming mobile tools • Concept: – Building apps for mobile phones is complex. Different languages, UI, etc. • Solution: – Build using HTML, CSS, Javascript. • Key Players: – PhoneGap, RhoMobile, Mojo SDK (Palm’s Web OS) • How: – – – – – • App developer writes code in HTML/CSS/JS/Ruby etc. Headless browser is instantiated Browser renders UI Browser executes JS JS hooks & URI hooks for plugins Advantages – Consistent, predictable, scalable UI (limited by browser capabilities) – Fast development • Disadvantages – Generally slower, does not work with all browsers/phone platforms, still nascent technology wrt stability – Not good for realtime graphics/heavy apps Native Programming : Mobile Porting Layer HSC’s role in the mobile ecosystem Mobility How we work now.