Transcript Sian Brereton - Northumbria University

Driving Innovation
Connect & Catalyse
The Cultural – Creative Industries
Contemporary & Future Challenges
Sian Brereton
24th February 2010
Driving Innovation
Introduction to the Technology Strategy Board
Connect & Catalyse
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National innovation agency
Support, encourage & promote technology driven innovation
 Business growth
 Improve quality of life
Economic success for the UK
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Provide thought leadership at a market & technology level
Address big, complex societal challenges
We deliver by:
• Enabling knowledge exchange
• Supporting partnerships between businesses & academia
• Stimulating innovative R&D projects
• Encouraging innovative public procurement
• Promoting European collaboration
 Developing an environment where innovation can happen
Driving Innovation
Focus for Today
Thought Leadership
Enabling Knowledge
Exchange
Stimulating
Innovation
• Creative Industries Technology
Strategy
• Knowledge Transfer Partnerships
• The Digital TestBed & Digital Britain
Programme
Driving Innovation
Programme Milestones to Date
99 x £15k feasibility studies
43 x £50k fasttrack projects
22 x £150 - £900k large R&D
 382 companies
March 08 - £10m
“Exploiting Digital
Technologies”
call
June 08
Creative
Industries KTN
9 x £50k fasttrack projects
9 x £230 - £970k large R&D
March 09 - £5m
“Accessing &
Commercialising
Content” call
July 09 Creative
Industries
Strategy Launch
Driving Innovation
Segmentation Strategy
Digital
Focus sectors
Social media
Content
Computer
games
Advertising
(incl. display &
search)
Architecture
Radio & TV
Output
Service
Music
(incl. live music)
Design
Publishing
Film
(incl. epublishing)
Physical
Performing
arts
Artefact
Art &
antiques
Crafts
Manual
Technology-aided
Creative process
Driving Innovation
Creative Industries Strategy
Themes for Future Investment
• Metadata & content infrastructure
development
• Interoperability & cross platform
convergence
• Exploiting emergent opportunities
• Knowledge sharing & multidisciplinary
collaboration
Driving Innovation
Vision for Digital Britain
“For all participants in
Digital Britain to benefit
fairly from creation,
distribution and
consumption of digital
content”
Investment of £30m over 3 years
Driving Innovation
Focus
Economics of
the network
Technologies and
models for a
sustainable
provision of
network services
Digital
Test
Bed
Economics of
content and
services
Business models
and tools to
create value
Access, protection & empowerment
Security, privacy, trust and usability
for the consumer
Driving Innovation
Digital Testbed
• An experimental environment simulating Internet
of the future
• Comprising enabling technologies
– Data tracking, micropayments, network control
• With thousands of real consumers
• For businesses to try out:
– new services
– new technologies & equipment
– new business models,
• Expected to go live winter 2010
Driving Innovation
An Opportunity to test & explore..
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Responses to new offers & services
New business models
New routes to market
Dynamic audience interaction
New operating practices
Mechanisms to build cooperation across the
value chain
• The business case for investment
• New mechanisms for public service delivery
Without cannibalising existing commercial
offers
Driving Innovation
Three ways to get value from the
Testbed...
1. Develop and run your own trials
2. Collaborate with others and compete
for grant funding to develop new ideas
3. License your content for access by
innovative applications developers
Driving Innovation
Knowledge Transfer Partnerships
Driving Innovation
Company Benefits from KTP
Benefits per Associate project:
• Annual profit up ~ £230k
• Investment in plant & machinery > £190k
• New jobs created ~ 3
• Company staff trained ~ 15
• New research projects initiated ~ 3
• Commercial benefits from application of IP ~ 20%
• 62% Associates employed by host company
Driving Innovation
Knowledge
Base Partner
Lincoln,
Company
Partner
Interflora
University of thePhilips
Arts
Electronics
Strathclyde
Glasgow
Cultural
Enterprises
Limited
Bangor
The Royal
Liverpool
Philharmonic
London South Key20 Media
Bank
St Andrews,
Scottish Screen
Salford,
BBC
Partnership objective
To develop web based animated media assets and
associated management system.
To develop and specify a screen-based interactive software
tool to facilitate communication between different functions
of the company
To develop a strategy and capability to record, produce,
archive and broadcast a range of events
To create and implement a capability to facilitate analysis,
processing and broadcasting of filmed performances
To create an in-house film production capability replacing
the company’s reliance on third parties
To develop marketing and business models for the film
industry in the digital age.
To develop and embed a validated methodology for the
assessment of website usability for pre-school children
using eye tracker Technology
Driving Innovation
To find out more..
The Technology Strategy Board
www.innovateuk.org
The Creative Industries Programme
[email protected]
The Creative Industries KTN
www.creativeindustriesktn.org
Knowledge Transfer Partnerships
www.ktponline.org.uk