Transcript The Agency in 2015 - InterDirect Network

The Agency in 2015 ?
Quo Vadis ?
To answer that question
we need to ask another question
What challenges will we be facing
in 43 months time ?
World
Staff
2015
Clients
Marketing
• More digital
World
Staff
2015
Clients
• Increasing use of social media
• More pressure
• Fewer people doing more work
• More legislation
• Green will be increasingly important
Marketing
World
Staff
2015
Clients
Marketing
• Customer-centricity
• Data utilisation
• Marketing direct
• Integrated marketing
• ATL agencies will continue
to move into our space
World
Staff
2015
Marketing
Clients
• Continue to shoot from the hip ... less long term planning
• Results\ROI will become more important
• More demanding ... better results, faster turnaround, lower costs
• Looking for partnerships\relationships
World
• More Generation Y
• Need better people
• They will be hard to find
Staff
2015
Clients
Marketing
So what are some of the requirements
for the future ?
Positioning
Payment
Partnerships
5P’s
People
Performance
Positioning
Payment
• NEW Direct Marketing
• Marketing Direct
• Integrated Marketing
Partnerships
5P’s
People
Performance
Positioning
Payment
Partnerships
5P’s
People
Performance
• With ATL agencies
• With clients
• Co-creation
• Systems integration
Positioning
Payment
Partnerships
5P’s
People
Performance
• Deliver more to clients
• Ask more from staff
• Give more to staff
Positioning
Payment
Partnerships
5P’s
• Compliance officers
People
• Some-one’s job is green
• Social media experts
• Training
• Changing ratio between Devs & Creatives
Performance
Positioning
• More retainer based business
• Performance based bonuses
Payment
Partnerships
5P’s
People
Performance
Quality
The
Challenge
Time
Cost
Thank You