Transcript Panasonic Toughbook H1

Panasonic
Toughbook H1:
Giving Customers
What They Want
Shantell Black
[email protected]
973-303-7785
Panasonic Toughbook
Mobile PC Focus
• Parent company Panasonic Corporation
– $70 Billion Global Company Based in Osaka, Japan
• 15+ Years Mobile PC Experience
– Focus: Mobile Users; Mission-Critical Data Access
• Core Manufacturer
– Products Designed, Developed and Built by Panasonic
• 10+ Years of Integrating Wireless WAN/Mobile Broadband
– Rugged, Reliable, Wireless
• Complete Line of Rugged Mobile Computing Solutions
– Fully-Rugged, Semi-Rugged, and Business-Rugged
– Experience with extreme users and environments uniquely qualifies Panasonic to
support the most mobile mainstream business users
• Industry Leading Product Warranty and Customer Support
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Competitive Annualized Failure
Rates (7/08)
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Toughbook Annualized %
Failure Rates
Annual Failure Rate
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
1.54%
2.46%
2.99%
3.25%
4.90%
3.42%
2.06%
2.43%
0.00%
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51/52
T5/T7
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W5/W7
Y5/Y7
Toughbook
Average
Comparing Annualized Failure
Rates (7/08)
Business Notebooks % needing repair in past year
35.0%
30.0%
24.0%
24.0%
23.0%
25.0%
18.0%
20.0%
10X
15.0%
10.0%
4.9%
2.4%
5.0%
3.0%
1.5%
0.0%
Dell
Lenovo
Toshiba
Industry
Average
PCSC Average
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CF-30
CF-52
CF-W5/7
Why Panasonic
• Better ROI
–Not the least expensive to BUY, but the
least expensive to OWN
• More Uptime than competition
• Increased productivity for end users
• Best in Class Service
• Financially stable partner
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New Opportunities
• Healthcare is a growing market
• One of the ONLY Verticals still spending
money!
• Panasonic has a great solution!
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Our Healthcare Beliefs
• Healthcare is a vital part of our business
– Specific industry concentration
– Expect to be key player in this market
– Expect to be one of our largest segments in 3 years
• Partners are crucial to our success in healthcare
– We are part of a larger solution
– We’re 100% channel focused
• We will invest…
– In our healthcare offerings
– In our industry partners
– And in our healthcare customers
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Our Healthcare Beliefs
• Healthcare is different…
– Customers/Environments/Needs are different
– Must have a dedicated focus on healthcare
– Must have healthcare-specific products
• Toughbook is the right fit for healthcare
– Healthcare needs mobility
– Healthcare needs durability
– Healthcare needs reliability
• Whenever lives are at stake….
• Whenever data is mission-critical…
– Panasonic Toughbooks are there
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Panasonic Toughbook
Healthcare Applications
• Home Health
• Electronic Medical Records (EMR)
• Computerized Patient Order Entry (CPOE)
• Emergency Room
• EMS/Ambulatory
• Cart Based Computing (COW)
• Mobile Blood Collection
• Any mobility needs
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Panasonic Toughbook
Sample Healthcare Customers
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Panasonic Toughbooks
Business-Rugged
Fully-Rugged
Thin & Lightweight
Long Battery Life
Full Magnesium Case
Shock Mounted HDD
Drop Resistant
Fully-Sealed
Rugged Hinges
Semi-Rugged
Ultra-Mobile-Rugged
Sealed Ports
Spill-Resistant
Daylight-View Display
Lightweight
Fully-Sealed
Hot-Swappable Batteries
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NEW
Panasonic
Toughbook H1
Intel
Healthcare Research
• Years of Intel research into healthcare mobility
– Ethnographic research
– Workflow studies
– Interviews with healthcare professionals worldwide
• Industry desires
– Improve delivery of healthcare
– Increase clinician productivity
– Enabling more informed and immediate decisions at point of care
– Reduce errors & increase quality of care
• Result: Need for a new type of mobile device
– Specifically developed to optimize healthcare workflow
– Integrated technologies
– Integrated features for clinical data capture
– Sealed, durable and disinfect-able design for clinical environment
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Mobile Clinical Assistant (MCA)
Intel Reference Design
• Release Fall 2006
• Intel reference design includes:
– Camera to enhance patient charting
– Barcode scanner to match patients with medications
– RFID reader to positively identify clinicians and patients
– Wireless connectivity to enable access at the bedside
– Tablet PC capabilities to facilitate pen-based input
– Ergonomic, lightweight design to support shift-long use
• Reference design for
entire PC industry
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Panasonic MCA Concept
Listening to Customers
• Considerable interest in Intel MCA reference design
• Did not rush product to market
– More interested in being right, than being first
• Additional device engineering & testing in Panasonic lab
– Must meet the Toughbook standard of highest product quality
• 2+ years of additional Panasonic industry research
– Review of many product concepts
– Ergonomic testing
– Feature sets
• Feedback from multiple industry stakeholders
– Individual customer assessments
– Involvement from leading healthcare solutions providers
– Panasonic Healthcare Industry Authority Council
– Healthcare Mobile Technology Symposium
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Customer Dissatisfaction with
Current MCA Devices
Interested in MCA Platform?
[Survey from Customers at
Panasonic Healthcare Mobile
Technology Symposium 2007 ]
Satisfied with Current MCA?
Causes of Dissatisfaction?
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What Customers Told Us
• Improve Ergonomics
• More Durable
• Greater Infection Control
• Improve Battery Management
• No “Nickel & Diming”
• Greater Peace of Mind
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What Customers Told Us
“Improve Ergonomics”
• Reduce weight without compromising ruggedness
– Structurally sound holes in magnesium chassis
– Compact HDD & lightweight battery
• Move stylus holder to front
• Implement thermal management technologies
– Maintain low surface temperature without fan
• Integrate dual-function display
– Tablet AND Touchscreen
• Add sanitizable handstrap
– Strap hole and dome shaped grip to reduce pressure
• Built-In easel footing for use on flat surfaces
• Move placement of Barcode scanner
– Significantly reduce wrist strain
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What Customers Told Us
• Improve Ergonomics
• More Durable
• Greater Infection Control
• Improve Battery Management
• No “Nickel & Diming”
• Greater Peace of Mind
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What Customers Told Us
“More Durable”
• Use extensive know-how in product design and testing
– Main PCB kept rigid by magnesium case
– Reinforced resin used in outer case for shock absorption
– Shock-mounted, removable HDD
– Flexible internal connectors
– 3ft/90cm drop-tested
– IP54 compliant
– Sealed all-weather design
– Rain-, spill-, dust- and vibration-resistant
• Remove fan
– Eliminate point of failure while improving sanitization
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What Customers Told Us
• Improve Ergonomics
• More Durable
• Greater Infection Control
• Improve Battery Management
• No “Nickel & Diming”
• Greater Peace of Mind
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What Customers Told Us
“Greater Infection Control”
• Reduce difficult to clean areas
– Fan-less, port-less, flat button, gap-less LCD screen
– “Semi-Sealed” is “Not Sealed”
• Alcohol-resistant chassis
– Detailed testing and user recommendations
• Sanitization Reminder System
– User controlled reminders
+ Time-based, At login, Battery change, etc.
– Maintains record of sanitizations for auditing
Hospital
Ward
Successful Cleaning/day
St. XXX
Surgery
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St. XXX
Medical
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National YYY
Surgery
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National YYY
Medical
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When cleaning time arrives,
the screen locks and color
changes to encourage cleaning.
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What Customers Told Us
• Improve Ergonomics
• More Durable
• Greater Infection Control
• Improve Battery Management
• No “Nickel & Diming”
• Greater Peace of Mind
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What Customers Told Us
“Improve Battery Management”
• New Intel® Atom™ processor
– Intel's lowest power CPU ever
• Low power consumption circuit design
– Component optimization for low power consumption
• High capacity battery pack
– Developed internally with Panasonic battery division
• Twin battery design
– True hot-swappability in any location
– Comes standard with two batteries
• “Last an entire shift”
– Even between shifts
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What Customers Told Us
• Improve Ergonomics
• More Durable
• Greater Infection Control
• Improve Battery Management
• No “Nickel & Diming”
• Greater Peace of Mind
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What Customers Told Us
“No Nickel & Diming”
• Eliminate hidden costs
• Standard 6-hour battery life
– Without purchasing additional battery
• Standard WindowsXP downgrade option
• Standard integrated hand strap
– Sanitizable design
• Standard glare-resistant display
– Even need indoors with harsh lighting
• Standard 3-year warranty
– Healthcare customers don’t use devices for only 1 or 2 years
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What Customers Told Us
• Improve Ergonomics
• More Durable
• Greater Infection Control
• Improve Battery Management
• No “Nickel & Diming”
• Greater Peace of Mind
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What Customers Told Us
“Improved Peace of Mind”
• Reputation for highest product quality
– Core manufacturer
• Best in Class service and support
– 3-year standard warranty
– Lifetime Call Center Support
– 24 Hour coverage / 7 days per week
– Priority parts exchange
– No charge in-warranty shipping
• Large and stable corporation
– One of 100 largest global companies
– No layoffs
– Reliable future
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What Customers Told Us
• Improve Ergonomics
• More Durable
• Greater Infection Control
• Improve Battery Management
• No “Nickel & Diming”
• Greater Peace of Mind
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Toughbook H1
Mobile Clinical Assistant (MCA)
• Built in conjunction with Intel
– Incorporates latest Intel technology
• Primary Specifications
– 10.4” glare-resistant LCD
– Dual-function display
– 1GB memory
– Dual hot-swappable batteries
• Standard integrated components
– Finger print reader
– Camera
– RF-ID reader
– Contactless smartcard reader
• Wireless integration
– WLAN 802.11 a/b/g/n, Bluetooth 2.0
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Toughbook H1
Mobile Clinical Assistant (MCA)
• Options
– 2D bar code reader
– 3G WWAN (GobiTM)
– GPS
• Accessories
– Docking cradle w/ extra dual battery
charger
– Multi-bay battery charger
– Mounting solution
• Battery Life: Approx. 6 Hours
• Weight: 3.4lbs
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Toughbook H1 MCA
Features Overview
1. Easy-to-Wipe
Market First
– Port-less, flat panel buttons, smooth surface, fan-less
2. Rugged
– 90cm/3ft drop-tested, IP54, shock-protected HDD
– Alcohol-wipe resistance
3. Long Battery Life
– Use of Atom™ Low Power Intel Architecture CPU
– Twin “hot-swappable” batteries
– Approx. 6 hours of battery life (Mobile Mark)
4. Security
– Integrated contact-less Smart Card reader
– Fingerprint reader
5. Comfortable-to-Use
– Ergonomically designed handle & hand strap
– Round shape at back
– Low surface temperature
– Light weight at approx. 3.4 lbs
6. Integrated Wireless
– WLAN, Bluetooth, RFID, GPS, WWAN (Gobi: HSDPA & EVDO)
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*Option
Toughbook H1 MCA
Physical Overview
Top view
Finger Print Reader
Rubber Strap
Camera
Pen Holder
Smooth surface
Membrane Switch
Rounded Shape
Bottom view
DC-IN Jack
Barcode* Reader
RFID/Contact-less Smart Card Reader
Left view
Dual Battery
Pack
*option
Right view
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H1 Cradle
Easy grab in and out
Extra twin battery charger
USB for external keyboard and mouse
DC-IN
LAN
Serial
USBx3ports
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VGA Security Lock
Toughbook H1 MCA
Usage Models
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Hospital & Physician Practice
Barcode Meds Administration (BCMA)
Positive Patient ID & Vitals Capture
Electronic Medical Records (EMR)
Home Health & Hospice
Long Term Care
Computerized Patient Order Entry (CPOE)
Emergency Room/Operating Room
EMS/Ambulatory
Cart Based Computing (COWs)
Image (x-ray) review at bedside (PACS)
Wound Management & Image Capture
Mobile Blood Collection
Pharmaceutical, Biotech, and R&D
Any Healthcare Mobility Needs
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Panasonic Toughbook H1
Next Steps
• Schedule Face-to-Face MCA Assessment
– Understand your particular situation
– Determine if the Toughbook H1 is the right fit
– Evaluate need for demo units
– Discuss preliminary pricing
– Review financing options & current promotions
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Panasonic Toughbook
Healthcare Sales Team
Bill Rutan
973-303-7742
[email protected]
Brian Swistak
973-303-7692
[email protected]
Tim Derstine
201-615-4712
[email protected]
Peter Curran
201-394-6987
[email protected]
Cris Ragusa
973-303-7735
[email protected]
Jeff Rogers, Healthcare Team Mgr
973-303-7736
[email protected]
Greg Davidson, Business Dev Mgr
973-303-7704
[email protected]
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Authorization
• GREAT NEWS!!!!
• Effective July 6th, 2009, there is NO AUTHORIZATION
required to buy the entire line of Panasonic Toughbooks
• YES, this includes FULLY RUGGED!
• Exception is the Arbitrator product
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NEW Toughbook H1 MCA
Thank You!
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