Transcript characteristics of baby boomers

characteristics of
baby boomers
1B111514
白海霞
1B111515
高芳
1B111516
刘亚玲
Directory
• 1. United States
1.1 distress retirement
1.2 pressure on health insurance
1.3 United States economic impact
1.4 cultural impact
• 2.Japan
• 3. China
• 3.1 features
Baby boomers-United States
• In the United States, the "baby boom" generation
means after the end of World War II, people born
in early 1946 until the end of 1964, approximately
78 million. This group caught up with the last
century 70 's to the 90 United States economic
boom, many of them young, middle age, investing
in real estate or stocks, thought a more substantial
wealth accumulation in old age, their retirement
security. However, the financial crisis of 2008,
many of this generation's investment and make the
drain, they may have to face the embarrassment of
retirement.
distress your retirement
• According to the United States currently has 11
million mortgage debt than higher home values,
with a significant portion of them are born in
"baby boom" period of retirement.
•
In addition, the potential health risks have become
retirement crisis. United States most uninsured
long-term hospitalization insurance, general
medical insurance only covers two months of
health care costs. As the "baby boom" generation
of increasingly high age in retirement increasingly
greater likelihood of illness and hospitalization,
and once hospitalized, many people could not
afford the high medical costs.
• Retirees Association is a United States not-for-profit
agency, said saizifangde, head of its financial security,
many "baby boomers" who was born is not foreseen in
the period after retirement, their investments will
deteriorate, which is the root cause of the difficulties of
life after their retirement.
• In addition to their own economic difficulties, many
"baby boomer" generation is facing there is old, and
there are small "sandwich" embarrassment. The one
hand, many "baby boom" generation's parents are still
alive, those eighty or ninety years old man in need of
care and on the other, because of the economic
downturn, "baby boom" generation's children are likely
to join the ranks of the unemployed, needs their
financial support.
Pressure on medical insurance
• In 2011, every 8 seconds a baby boomer born people
upgraded to 65 years old. Aimed at improving United States
non-profit organization of the quality of life for the elderly
United States Association of retired persons said, which
means that the State pension in the medical insurance system
this year, every day there are about 7,000 newly insured.
• This means that in 2011 alone, more than 2.5 million
Americans will benefit the healthcare system.
• The next 20, it is estimated that more than 70 million people
will be eligible for retirement health insurance. In 2008, taking
care of the system there are 45.2 million.
•
• With increasing number of the State
retirement health insurance system, the
estimated cost of this project will be increased
from 3.6% in 2009 GDP per cent in 2030. This
is largely because health care costs rising
faster than inflation, but also because of this
increased demand for health care of the
elderly.
• These two factors give rise to concern, fearing
State lifetime of the baby boomer retirement
medical insurance system solvent.
United States economic impact
• 1950-1970 baby food, toys, cartoons, Disney, and
pop music; 1980-1990 is the personal computer
and the Internet 1990-2000 is baby boom peak of
income and consumption, they started the boom
of automobile, real estate, luxury goods and
financial markets. 2000 years after the baby
boomers reach old age, for tourism, they created a
huge market for cosmetics, medicines and medical
services.
• 1965-2000 are United States consumer height of
the baby boom generation. During this period,
consumer goods giants such as Coca Cola,
McDonald 's, Nike shares rose 20-36 times.
• 1950-1970, the first wave of baby boomers:
baby food, toys, animation, Disney, popular
music
• 1980-1990, the second wave of the baby boom:
personal computers, Internet
• 1990-2000, the third wave of the baby
boomers: automotive, real estate, luxury,
financial
• After 2000, the baby boom wave IV: travel,
cosmetics, pharmaceuticals and medical
• "Baby boom" generation reaches retirement age in succession, on
the United States economy will have a big impact. It is estimated
that by 2030, Medicare and social security spending as a share of
United States share of the gross domestic product would rise from
per cent in 2010 to 11.2%, while the United States labour force
growth will slow revenue growth also will slow, the fiscal deficit
could be further expanded. It is predicted that by mid-century,
United States pensioners retiring the old man and the employment
ratio will be reduced to 1:2, United States Government is likely to
face the risk of failure to pay pensions. In addition, the "baby
boom" generation numbers are considerable, United States
electoral politics influence should not be underestimated. Statistics
show that over the next 20 years, for people over the age of 65
account for United States nearly 10% per cent of the total number
of voters, democratic and Republican party in future elections and
policy development must consider their positions and demands.
• "Baby tide generation", they while has
knowledge and change of enthusiasm, but most
people more willing to get a copies stable of
work, stayed in a security of location Shang; they
like simple of interpersonal relationships, but
often performance out of is is complex of State;
they like savings, and consumption thought more
conservative, and rely on experience, focusing on
merchandise value, but actual consumption of
when is like wretched and shows off, to became
consumption trendy of main. May be a
coincidence that these characteristics fit exactly
the social changes in China today.
Cultural influence
• Baby boomers are always leading the trends of European
and American popular culture. Celebrity baby boom stars,
Oscar of them Evergreen, Diane Keaton; United Kingdom
current Camilla, Prince Charles, were what sociologists call
the fashion of "baby boomers"--the representatives from
Bill Clinton in the White House to George Bush, between
alternating two baby boomer Presidents, little brother of
the baby boomer generation, "generation y" has matured.
"Generation y" youth to doubt everything – jeans, rock,
hippie culture, the sexual revolution, women's rights, and
war is their "hobby". Today, the baby boomers have grown
into United States most large groups of consumers and
voters, deeply affecting the United States political,
economic and cultural.
Baby boomers-Japan
• Japan baby boomers called "generations", "generation" there are
plenty of celebrities such as film director Kitano, love song Prince
of small fields and are, the novelist Haruki Murakami, Stanley
chuancilang, astronaut Mamoru Mohri, politician, Hatoyama and
others.
• Hot topic of the 21st century, the largest, is to "go after the baby
boomers retire? "By 2007, Japan baby boomers will reach
retirement age of 60. Many Japan man decided retired zhihou
and wife home shared family, even will annually January of last
day will for "love wife day", in that day, Japan wife requirements
husband returned to home loud on themselves said "thanks, I
love you"; some baby tide female is committed to thinking self
value, specifically research "new retired culture", created out
"nomadic enjoy old" culture, to and husband do overseas longterm tourism, old has also to enjoy new experience.
Baby boomers-China
• After the founding of new China, China has experienced five baby
boomers. First times is new China established of early, war caused
population large loss, needs newborn full power; 1963 to 1974 is
second times, national situation stability, people more than force
raising next generation; to has Shang century 80 generation late,
baby tide first generation has to has marriage times, third times
baby tide with of comes; because MOM were are hope health a
across century baby, raised has fourth times "thousand new years"
baby tide.
• This generation of girls is "70hou" and "generation" of baby
boomers. They know better than parents to pay more attention and
fashion, they freely absorb the world's cultures, love to try new
things, is fashionable and daring to say "no". Even if their parent still
loves fashion and know how to enjoy the process of pregnancy. Than
"60 's" braver, more affluent than their parents; they love the world,
happy time – maybe they overlooked something, such as long
queues before checking in obstetrics and a future, crowding
together of health careers, employment of children will also face
more pressure. But at least now, they enjoy, but happy.
characteristic
• Characteristics of baby boomers is that culturally are more
optimistic, more willing to take the risk, economically
richer, better social security, ways to be more active, they
are ideal for consumers.
• Baby boomers are better educated. Urban population, was
born in 1980-1984, 43%, college-educated. Their starting
salaries higher than the national average of 25%, and they
pay an average annual growth of 20% per cent. In short,
they are the luckiest and richest first-time job-seekers.
• Baby boomers saving pressure is much smaller. Pension,
health care and other social security they enjoy much more
fully, so savings is a small demand. In other words, this
group is and will continue to be active consumers.
Society "the backbone"
• From an experience point of view, the "baby boomer"
generation is very unique. They have witnessed and
experienced the intense time of change: the liberation
of women of the 60 's of the last century, the civil
rights movement, the anti-war movement, the
environmental movement and the counterculture.
These movements to the United States has broad and
deep impact on the community and around the world.
Of that number, they went through the 70 's and late
80 's social thoughts return to conservatism. Most of
this generation of people active in all aspects of
Government, schools, communities, businesses, and
get into leadership, become society's "backbone".
Baby boomers give a boost to China's
economy
• Demographic data shows that Chinese baby boomers in the
next 15 years in 2006-2020 will continue to be the main
production and consumption in China. 2006 the age 26~44sui,
2020, their age at 40~58sui. Baby boomers age showed that
they entered mass consumption cycle, which will contribute to
the prosperity of China's economy has entered a new round of
labor force peaks.
• Predictably, as the peak of the baby boomers full access to
production and consumption in the consumer market,
prosperity. In the meantime, real estate, cars, upgrade,
consumer goods, tourism, financial services, health industry
will be booming. Housing demand, stock gains, China's largest
automobile demand, manufacturing and transport
development, sports and leisure and health needs as well as
some emerging industries will be in the hands of this
generation of baby boomers.
Thank you