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Chapter 3
Culture
Charles Schwab & Co.
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In 1990, Charles Schwab & Co. began
looking for ways to expand. They decided
one way to increase profits would be to
take greater account of the increasing
ethnic and racial diversity in America…
….why?
The United States is the most
multicultural of all the
world’s nations.
What is Culture
“The values, beliefs, behaviors,
and material objects that
together form a people’s way
of life…”
Culture
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When looking at a culture, Sociologists
find it useful to distinguish between
Material and Non-material aspects of
culture…
…Between things and thoughts
Non-material Culture
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The intangible world of ideas created by
members of a society.
Examples?
Material Culture
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The tangible things created by members
of a society.
Examples?
Culture
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Culture shapes how we think, the ways we
act, what we do, and helps form our
personalities.
Effects all aspects of a person’s life, even
if they are unaware of it.
Culture
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Only humans rely on culture rather than
instinct to ensure the survival of their kind.
Every other form of life behaves in
uniform, species-specific ways.
Instincts tell a creature how to successfully
navigate its environment, but through
culture we create an artificial environment
of our own to meet our needs.
Culture Shock
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Personal disorientation one feels when
experiencing an unfamiliar way of life that
is different from their own.
Common for travelers though you may
experience culture shock within your own
culture.
Examples?
No one way of life is ‘natural’…
…what does come naturally to
humans is creating culture.
Yąnomamö Case Study
Standards
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PDE 430 Category III- Instructional Delivery: Student teacher/candidate, through
knowledge of content, pedagogy and skill in delivering instruction, engages students
in learning by using a variety of instructional strategies.
PDE Chapter 354.33 G- Instructional Planning Skills: The teacher plans
instruction based upon knowledge of subject matter, students, the community and
curriculum goals.
PSSA Title 7.3- The Human Characteristics of Places and Regions
PA Academic Standard 7.3.9.B- Explain the human characteristics of places and
regions by their cultural characteristics.
ESL/ELL English Language Proficiency Standard 5: Social Studies. Grade Level
Cluster 9-12; Writing Level 5 Bridging: Explain and evaluate contributions of
significant individuals or historical times in politics, economics, or society.
PA Alternative Academic 1.2.11.D- Reading Critically in All Content Areas:
Demonstrate after reading understanding and interpretation of both fiction and
nonfiction text.
Assessment Anchor R11.A.2- Demonstrate the ability to understand and interpret
nonfiction text.