Transcript Managing Media Services: Theory and Practice William D. Schmidt

Managing Media Services:
Theory and Practice
William D. Schmidt
Donald Arthur Rieck
Charles W. Vlcek
Chapter I
Managing Media Services
Original Presentation by Don Gaston
Edited by Dr. Jason Lee Davis
OBJECTIVES
• History of Instructional/industrial media field
• Functions of Media Centers
• Media managers’ seven major tasks
• Purpose of Instructional development units within a Media
Center
• Importance of public relations to Media Center
History: In the Beginning
• Many events in the
distant past
• Pictures & drawings
on cave walls
• Early advances
• Stone & clay tablets
to paper
• Printing press
• 1850 – 1950
History –
• Toward the 21st Century
• Recording technology
• Sputnik
• Vacuum tubes to
transistors to ICs
• Computers
• Early Audiovisual
Departments
• 1910 – first film library
• 1917 – first visual
instruction
department
• National Organizations
and field of media in
transition
• 1923 – Department of
Visual Instruction
(DVI)
cont’d
• “In 1870, Bishop Milton
Wright proposed that
flight was reserved for
the angels and that ‘Man
has invented everything
that can be invented’ – 33
years later, his sons,
Wilbur and Orville, flew
their airplane into history
at Kitty Hawk.”
So – It’s a Media
Center?
• Note: This text focuses upon the theory and
practice involved in administration of media
centers.
• Media Centers
• What is a Media Center?
• Support to Instruction
Functions of a
Media Center
• Materials selection and acquisition
• Equipment selection
• Circulation
• Maintenance and Repair
FUNCTIONS OF MEDIA CENTERS
cont’d
• Keeping the
Media Center
current
• What do media
managers do?
Design and Production
Function
•
•
•
•
•
Instruction materials
Facility design
Instructional design
Faculty/Staff Development
Evaluation
Importance of Media
Center PR
• NOTE: Instructional development
definition for this Book: The process
of analyzing needs, determining
what content must be mastered,
establishing educational goals,
designing materials to help reach
objectives, and trying out and
revising the program in terms of
learner achievement.
Instructional Design
Course development
Consult designer
Asset with prototyping
media production
Modify content and material
Review and revise
Produce course materials
Identify resources
Draft course
Needs analysis & subject matter expert
Write course objectives
Instructional designer
Managing Media Services:
Theory and Practice
• Don Gaston
• ETEC 579
• Dr. Jason Davis,
Instructor