Transcript Chapter Two

Chapter Two
Cultural
Diversity
The Meaning of Culture
Section One
What is Culture?
A. Physical Objects = material culture
• Examples: clothes, books, cars
B. Abstract Creations = nonmaterial culture
• Examples: language, family patterns, beliefs
C. Society = Culture
• Even though WE use these to mean the same thing,
they mean different things to sociologists
• Society is the people
• Culture refers to the products
The Five Components of Culture
 Basic parts represented in all cultures
A. Technology
1. Definition: a combination of rules and
objects
2. Example: wearing goggles in lab
B. Symbols
1. Definition: something that represents something else
2. Examples: includes any words, gestures, images,
sounds, physical objects, events, or natural events
C. Language
1. Definition: the organization of
written/spoken symbols in a
standardized system
2. Examples: Binary, Chinese,
American English
D. Values
1. Definition: shared beliefs
2. Determines the character of a culture’s people
3. Examples:
i. The Yanomamo Farmers: live in Brazil and
Venezuela; value war and male strength; 30%
of deaths are from battles
ii. San Groups: based on cooperation; all work
together equally and respect each other’s
lands
E. Norms
1. Definition: shared rules of conduct that tell people how to
act in specific situations
2. Refers to expected behavior, not what actually happens
3. Two types:
i. Folkways: common customs
• Shaking hands, eating with a fork
• The world doesn’t end if they’re not followed
ii. Mores: have great moral significance; often are
formalized as laws
• Murder, dishonesty, fraud
Examining Culture
A. Culture is dynamic—it’s always changing
B. Sociologists study the features of a culture—
its level of complexity
A. Look at the chart on page 27. Copy it into
your notes and explain each part.
Cultural Variation
Section Two
Introduction
A. There are more than 220 different languages in the
world with more than 2 million speakers.
B. Variations of the English language include: American
English, British English, Australian English, Canadian
English
What do we have in common?
A. Basic features developed by all cultures are called
cultural universals.
B. George Murdock studied hundreds of cultures to find
common traits.
1. When? In the 1940s
2. He found 65 universals
 Examples: economy, institutions, arts, language,
environment, recreation
Family
A. Definition
1. Varies culture to culture
2. Western world’s definition: one or both parents and
their children, may include grandparents
3. Other options: one man, several women, and their
children
B. Purposes
1. Decides how young children will be cared for
2. Ensures new members will be added to the society
Variations Among Societies
A. Study of cultural variation
1. Performed by: Margaret Mead
2. When? The 1930s
3. Purpose? To see if differences are from
inherited traits or cultural influences
4. Complete the chart using the information
on pages 32-33.
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Studying Variations
A. Ethnocentrism
1. Definition: when we think our own culture or group is
superior to all others
2. Example: your program is better than another
B. Cultural Relativism
1. Definition: the belief that cultures should be judged
by their own standards rather than comparing
2. Example: not judging those in India for not eating
cows despite a food shortage
Variations Within Societies
A. Subcultures
1. Description: a group in society whose values and
behaviors are not shared by all of society
2. Developed by Edwin Sutherland in the 1920s
3. Examples: teenagers, Democrats, wealthy
B. Countercultures
1. Description: replaces society’s norms with new ones
2. Examples: mafia, 1960s’ hippies
Wedding Clothing
America
Africa
Japan
China
India
Mongolia
Korea
Oman