Transcript Final Project Wireless Service Project at Qualcomm Stadium

Wireless Service
Project
at Qualcomm Stadium
Haruhisa Kamiyama
July 14, 2004
GBA 573 IT Project Management
Introduction

Qualcomm Stadium
 Profile
 built in 1967
 owned and operated by the City of San Diego
 the naming rights obtained in 1997 until 2017
 used by Chargers and Aztec for football
 Under renovation


seat arrangement will become for football
trolley extension
 Problems
 Padres has gone to Petco Park
 Chargers may leave after 2008
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Project Analysis

Problem Statement

Qualcomm Stadium is facing the biggest problem after Padres has gone.
 need to implement new service to patrons.
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

revisit the stadium
get new customers
Project Objectives

Providing the system that allows patrons to do:
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Instant messaging to other patrons
Online Voting
Snack bar ordering
Access to statistics regarding other athletic events
Ability to view instant replays
Increasing attractiveness to get Chargers stay in Qualcomm Stadium
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Project Scope
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Project Justification

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This service will provide new stadium experience to patrons
Product Characteristics
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Hard-wired consoles are to be installed on only Club and Press seats
(about 10,000) for free
 Other patrons can use their own PDAs or PCs with wireless access or
rental PDA will be provided with charge
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Project Deliverables
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Consoles that are installed on designated seat.
Servers
Software
Web Contents
 Manuals (store users guide, patrons users guide, administration guide)
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Cost Analysis

Revenue

Increase sales of season ticket (2,000 x $1000)
 Increase number of guests (3,000 x $50)
 Increase sales of food service (10,000 x $5)
 PDA rental (700/game x 10 games x $5)
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Setup Cost
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Consoles (10,500 x $900)
PDA (1,000 x $700)
Servers ($300,000)
Software ($1,000,000)
Maintenance Cost
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Upgrade web contents ($300,000/year)
Hardware maintenance (5% of purchasing price)
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ROI Analysis
Your
company
Project Assumptions
What are the setup costs for your project?
$11,450,000
What are the annual maintenance costs?
$822,500
What are the annual benefits?
$4,035,000
Enter your discount factor*
3%
Timeframe for calculating return (in years)**
3
Year 1 net benefits
$3,212,500
Year 2 net benefits
$3,212,500
Year 3 net benefits
$3,212,500
Cumulative
The Return
Example
Your company
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Discounted
150%
124%
84%
79%
6
Breakeven Analysis
20000000
15000000
Setup cost
10000000
Accumulated
benefit
5000000
0
1
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2
3
4
5
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Measures of success
Increasing sales of season tickets by 5%
 Increasing sales of food and drink service
by 5%
 10% of patrons use this system
 Chargers stays in Qualcomm Stadium
after 2008
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Feasibility
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Technical
 Only
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Economic
 Cost
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use existing technologies
will pay with in four years
Operational
 Many
people can use computer and the Internet.
 Staffs use computerized system day-to-day-basis
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probability x
benefit
Risk analysis
with free console
increase revenue
Total Risk
70% x -$1.8M
-$4.7M
don’t increase
revenue
30% x -$11.5M
increase revenue
50% x $1.1M
without free console
New Wireless
Service
don’t increase
revenue
40% x $2.7M
Chargers leave
Qualcomm
10%
don’t increase
revenue
10% x $0
decrease revenue
70% x -$3M
-$2.1M or
Chargers
go
Chargers leave
Qualcomm
20%
10
No
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-$0.7M or
Chargers
go
Haruhisa Kamiyama
Tasks and Schedule
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Final Analysis/Method of Evaluation

Final analysis
 Implementation
cost is high
 But we must get Chargers stay in Qualcomm
Stadium
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Method of Evaluation
 Increasing
patrons
 High usage of the system
 Increase sales of food services.
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