Transcript Marketing at Your Library! - Pamunkey Regional Library

Marketing at Your Library!
Presented by:
Jaime Stoops
Pamunkey Regional Library
Tuesday, May 22, 10:30-11:45am
Overview
• Importance of marketing in your library
• Marketing Ideas and Techniques
– Physical (i.e. shelving, displays)
– Staff Initiated (i.e. interaction with your
customers)
– New Mechanicsville Library
• Share ideas from your library!
Why is marketing important?
“’But, we’re free!’, we cry. Sure, that’s an
attraction, but it’s not enough. Free or not,
people won’t spend time in a library unless
the experience contributes something to
their day.”
Source: Woodward, Jeannette. Creating the Customer-Driven Library:
Building on the Bookstore Model. Chicago: American Library
Association, 2005.
What does ‘marketing’ mean in
your library?
• Displays
• Flyers
• Posters
• Bulletin Boards
Marketing is also…
Customer Service
Presentation
Visibility
Promotion
Successful marketing
strategies are
•
•
•
•
Customer driven
Staff Initiated
Visually interesting
Ever changing
“Make it simple. Make it memorable. Make it
inviting to look at. Make it fun to read.”
~ Leo Burnett
Pioneer American advertising Executive, 1891-1971
Promoting Programs
Draw more attention with big posters!
Utilize foyer space!
Creative Shelving
Before
After
TIP: Facing
out books provides more visual interest
and draws the patrons to them!
Dynamic Shelving
• More space to
highlight popular titles
and newer books
• Offers budget friendly
display space
• Alerts browsing
patrons to their
favorite authors
• Ever changing book
display
Use every opportunity!
• Use shelf space to highlight additional resources
• Reminds staff to mention resources in the stacks
• Introduces new resources to the self sufficient
patrons
Sort by Genre
Focus patron’s attention on creative, themed
displays!
Display Tips
• Use color and
props
• Get creative!
• Promote new
materials
• Use available
space but resist
clutter!
Signage Tips
• Stick with up-to-date
posters
• Resist the urge to
display a lot of
posters
• Accuracy/Good
Direction
• Periodicals vs.
Magazines, and other
library lingo
Get staff involved!
Engage the patrons!
• Pass out the flyers
• Talk about programs
with patrons
• Ask for suggestions
• Mail out flyers with
welcome letters
• Email
ADULT PROGRAMS
SCORE – How to Start Your Own Business
July 18th, 2006, 7 p.m.
Gardening – Composting & soil preparation and amendment
July 27th, 2006, 7 p.m.
Gardening – Landscaping and lawn care, America’s Anniversary Garden
August 3rd, 2006, 7 p.m.
Elderhostel – Travling Cheap
August 3rd, 2006, 7 p.m.
Digital Point & Shoot Hints and Photoshop
August 5th, 2005 10a.m.
Antiques Appraisal Bonanza
September 23rd, 10a.m.
Wild Birds Unlimited – Backyard Habitat Do’s and Don’ts
October 26,2006, 7 p.m.
Hanover Commonwealth Attorney Kirby Porter – Identity Theft Awareness
November 14th, 2006, 7 p.m.
Please check those you are interested in or make your own suggestions and leave them at the circulation desk!
Thanks for your help!
Name ______________________
Phone _____________________
Promote outside of the library
• Advertise in local
papers
• Contact local news
stations
• Post in local stores,
churches, apartment
complexes, etc.
Get the word out!
Customer Centric Concepts
Quiet Reading Room
Group Study Rooms
Few things to remember…
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•
•
•
Get staff involved!
Promote outside of the library
Get creative, use what you have!
Make marketing a priority!
This presentation can be found at
www.pamunkeylibrary.org/marketing.htm