Transcript Society committee induction - University of Bath Students` Union

Marketing and publicity
training
14th April 2010
Attendance
Please make sure you have signed
the attendance register
Staff Members
Ann Howell
VP Activities & Development
Helen Freeman
Marketing and Promotions Co-ordinator
Jessica Harrison
Activities Administrator
• The message
Agenda
• Marketing methods
• Public Relations (PR)
• Student Media
• Sponsorship
The message
o What is the publicity for?
o Who are your audience?
o Where is your event?
o When is the event?
o Why do they want to get involved?
Posters
• The Students’ Union has 10 notice
boards
• Do you want to use the Mac?
• Think about how many posters you
print
• Print flyers and posters at SU
Reception
• Posters and flyers must be
approved
All advertising must:
Poster, Flyer and
Advertising Policy
 be appropriate and relevant to students
 be marked with an expiry date, and removed
afterwards
 be approved, recorded and include ‘BUSU Approved’
stamp
 be displayed without covering any existing posters
A ‘BUSU Approved’ stamp must be obtained from
SU Reception, SU Marketing or the
VP Communications in order to display
your posters. An electronic copy is available upon
request.
Poster, Flyer and
Advertising Policy
Posters, flyers and advertisements must NOT:
 be abusive, obscene or contravene equal
opportunities and safe space policies
 use alcohol as the main selling point of the event –
drinks offers should include soft drink alternatives
 advertise alternative club night on a Wednesday or a
Friday
 be placed anywhere on the parade
 be placed on walls or windows
 be stuck up with blue tac or selotape
 cover existing posters
On Campus Distribution
Get your original poster or
flyer approved first
Then print or photocopy as many as you like from this
design
Flyers can be distributed on-campus
 Permission letter must be sought from SU Marketing
On-campus residence distribution via
mail room
 Permission letter is needed from SU
Marketing
 Date booked with SU Marketing in
advance
 Do not distribute door-to-door or via
residence kitchens
Plasma Screens &
Banners
All societies can advertise on
plasma screens
Book in advance as there is limited spaces available
BathStudent.com banner adverts
Limited spaces, must have a link
Events Listing - Restrictions Apply
Contact SU Marketing for help and advice
[email protected]
Outside display boards
& Stall hire
Advertise your society event
on the parade
Display boards available for societies to paint and
decorate
Arrange through the Activities Office
Speak to Jessica Harrison. Book in advance as they
are very popular
Can be time consuming and usually require two coats
of paint
Stalls outside the front of the library
Can be booked in the activities office only
Public Relations (PR)
• Important to publicise and
feedback on events
• Borrow the flip camera
• Use BathStudent.com to inform
students
• Promotion on the University
homepage news
• Publicising outside of the
University…?
Student Media
Student impact newspaper
Submit articles, adverts, publicity to [email protected]
Campus television - Ctv
Ctv can film and record your society activities and events
This can be edited to produce a documentary or short clip
University Radio Bath - URB
URB can play at your event, or even record it with interviews
Hire the URB Roadshow or DJs for your own party or ball
For more information on Student Media contact
[email protected]
Sponsorship
• Use SU Marketing when seeking
sponsorship
• Ensure your society is being treated
fairly
• Access the sponsorship database
• Arrange Invoicing for you
Sponsorship
restrictions
Companies your society cannot use
include:
 travel companies
 temping agencies
 companies promoting excessive drinking
 gambling agencies and websites
 armed forces
Support available
to societies
Helen Freeman, ([email protected])
Marketing and Promotions Co-ordinator
Darron Thevarajah,
([email protected])
Marketing and Media Co-ordinator
James Fellows, ([email protected])
Website Co-ordinator
SU Marketing Office, Norwood House
level 3, located past the SU Finance Office
Questions?
Feel free to ask any questions!
Everyone is in the same position, so
please don’t be scared!
For more information visit
www.BathStudent.com/marketing
Attendance
Please make sure you have signed
the attendance register