Transcript Event Distribution

EVENT DISTRIBUTION
Sports Entertainment and Recreation Marketing
Review – The 5 P’s
2
Product
involve the goods, services, or ideas used to
satisfy consumer needs.
Price
involve the exchange process between the
customer and the seller.
Place
involve making the product available to the
customer.
Promotion
involve how the goods or services are
communicated to the consumer.
People
involves the target market that the manufacturer
is trying to reach
Place Decisions
3

Involves getting the
product into the hands
of your customer
First step is determining
the type of customer
you have
(or the TARGET MARKET)

Channels of Distribution
4

The path a product
takes from the
producer to the
consumer
Manufacturers
Agents

Companies will use
either direct or indirect
channels of distribution
What is the difference?
Wholesalers
Retailers
Consumers
Examples of Channel Distribution
5
NIKE products can
be purchased (or distributed)
1. Website
Direct or Indirect?
2. Retail Store
Direct or Indirect?
3. Factory Outlet
Direct or Indirect?
Examples of Channel Distribution
6
Movie and
event tickets
can be
purchased (or distributed)
1. Box Office
2. Online
3. Ticket Brokers
Place
Distribution
7



Sports are produced and
consumed at the same time
The Stadium, Arena, or
Venue serves as both the
location and the method of
distribution for the event
The media also provides
for distribution of sports
events
 News, TV, PPV, Radio,
Internet…
Fan Involvement in Events
8
There are many ways that fans shape and effect games
and events:
“Home Court Advantage”
 Noise meters
 Attendance records
 Ticket Prices & “Scalping”
 Media Input & Purchasing



DirecTV, Satellite
Pay-Per-View
New Stadium
9

New venues
incorporate luxury
boxes
Increase revenue for team

Incorporate new
technology with “old
style” atmosphere”
Example New Yankee
Stadium
Venue Videos
10

10 New Super Stadiums

Yankee Stadium

Cowboys Stadium
Stadiums Funding
11

80% of funding is
TAX DOLLARS

Luxury Boxes
 Add
$10-$40
Million annually
 Increases in salary
and payroll
 Signing top players
Ticket Distribution
12
Team & Venue Sales
 Sale
Price: face value of tickets
 Luxury seats are more expensive
Ticket Brokers
 Sales
Price + Service Charge
 Game
Marketing
 Advertising
 Tech Support
 Customer Service
 Sales Force
 Customer Complaint: Service Fees Too High
Goal of Stadium
13



Create value in time spent
at park (better than
watching from home)
Attract more spectators
Make “Experience” Bigger
& Better
In stadium technology
 Seat side concession
ordering, instant replay,
player statistics . . .

14
Yankee Stadium Food Choice
Media Distribution
15

Delivering sports and
entertainment events
with media
 Television
 Internet
 Radio
 Satellite
How does American Idol
help with the distribution of
new artists’ music?
16
Rights to Distribution
17

Networks Buy “Rights” to Broadcast
 Advertisers
buy advertising time during broadcast
 Sponsors pay for exposure from Broadcast
 NBC – Olympic Games FOX– Super Bowl

Media Revenue goes to Team or League
Benefits of Media Rights
18
Guaranteed Mass Audiences

Specifically Young Male Target Market
Networks can use sports and entertainment events to
create & maintain their IMAGE
Cable and Satellite
19
Cable & Satellite Services

DirecTV, PrimeStar, Dish Network, Digital Cable
Offer Specialty Broadcasting
Provide specialty target markets for advertising
 Provide statistical data (Pay-per-View)
