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Developing a Brochure
Kishore. D
Mohamed Khan. M
Prabhu. S
Sri Jai Priya. B
Vinesh. K
Case
• Mitch Finley(29), has a degree in finance.
• Experienced in banking and consulting
financial planning.
• He opened “The Suite Thing”.
• Development company- construction of
two large hotel like buildings, containing
suites.
Case
• Finley was not satisfied with the brochure
his architects put together.
• He had collected other company
brochures that he liked and decided to call
an advertising firm
• He hired an advertising firm for designing
Logo and Brochure for his company.
Case
• The advertising representative was very
new on the job.
• He then asked a few general questions.
• Rep said he would return within 1 week.
• Two and a half weeks later, Finley called
advertising agency.
• The rep came by later that afternoon with
his idea.
Case
• The agency came up with the theme of
“Beat the Hotel Game with the Suite Thing”
• Finley was frustrated by the response
delay and the inconsistency.
• Rep being frustrated reminded him of time
constraints
• And asked for what Finley wants really.
Case
• Finley said he does not see hotel as
competitors.
• He wanted to use soft sell method.
• The next day the rep come up with a more
conservative, soft sell piece.
• Finley cannot understand why he did not
get what he wanted the first time.
Causes of Finley’s communication
Problem
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Time Constraint
Inability
Generalized Instructions
Frustration
Having models with him yet he did not
show it to the Rep.
• Lack of interaction
Causes of Reps communication
problems
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Misunderstanding
New to the Job
Time Constraint
Questionnaire
Interest towards the project
Time delay
Lack of listening
Assumptions and its effects on
Communication
• Finley’s assumptions on the Rep.
• Advertising Rep’s assumptions about the
project.
• Expectancy on Advertising agency.
• Over Confidence on the limited information
gathered, by the Rep.
Actions recommended for Finley and
Advertising Rep
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Clear-cut Information
Training
Time bound
Preplanned guidelines
Portfolio
Status Update
Listening
Communication Barriers and Remedies
Barriers:
• Inability
• Inattention
• Time pressures
• Emotions
• One-way street
• Poor Retention
Remedies:
• Simple
• Active Listening
• Efficient Time study
• Active feedback
• Open up
• Save Details
The End
“We have two ears and one mouth so that
we can listen twice as much as we speak.”
~ Stoics, AD 55-c.135
Thank You…