Transcript interact
Group Magic Seven Group profile • Complex wide of services • Marketing (marketing plans and campaigns, media campaigns nad market research-both in cooperation, Corporate Identity, loyalty systems, consultation and guidance) • Graphic design (proposal of printing and interactive advertising campaigns, web design and design of multimedia applications, Corporate design, packaging design, annual reports) • Pre-press (DTP studio, scanning and digital photos, light-exposure and proof press pull, sheet montage) • Press (small-series digital printing, large-format digital printing, offset printing, finalising, External printing services) • Interactive services 2 (follows) •MAGIC SEVEN group MAGIC SEVEN, a. s. advertising studio Magic Seven Print, a. s. printing house iMagic, s. r. o. full-service interactive agency Magic Seven Slovakia, s. r. o. advertising agency - Slovakia Willmark, s. r. o. production agency - Slovakia • Over 100 employees of the whole group. Annual turnover of the whole group was over EUR 4,9 millions in the year 2002. • 3 Interactive communication Possibilities and trends Interactive communication What is it Interactive communication? • Communication thorough interactive • 5 tools • Internet, intranet, extranet • Mobile tools - sms, mms Part of communication mix Aims of Interactive communication • Brand building • Sales support • Data collection • One-to-one communication • Long-term partnership building 6 Advantages of Interactive communication • Involvement of customers into • • • • • • 7 communication Personalization Effectiveness Topicality Attractiveness Possibility of feed back measurement Reliable source of data Interactive communication - tools Internal communication Solution for communication between longdistance client workplaces Solution for internal client communication (information, personnel, workflow …) Solution for internal mobile client/customer communication (business info, workflow …) 8 External communication Solution for communication (e.g. between business partners) Extranet Intranet Interactive Interaktivní communication komunikace komunikace Mobilní Mobile communication Internet Solution for external client/customer communication (web) Solution for external mobile client/customer communication Interactive communication – basic possibilities Competition Competitions Information I Brand Budování znacky building So ute že Interactive Interaktivní communication komunikace (web, sms, mms) Ko mu nit a e ac z i l na o rs e P Obchod Zábava Amusement ce a rm nfo Business Sales Podpora Sales support prodeje support Personalization Community 9 Interactive communication Web content Information • Information about company • Company profile, contacts • Information required by a law system • PR • Information about products • History • Catalogue • News 11 Competitions • Sales support • Brand building • Only on internet or better: Internet combined with mobile technology or current consumer competitions! • Advantages for customers • Game attractiveness, chance of winning • Advantages for clients • Collecting the data! • Increasing of sale • Creation of a new communication channel 12 Business • Sale of various products • Webshop with branded products • Clothes • 3D products e.g. project www.fordbutik.cz 13 Interactive communication What can we do? Personalization • Effective one-to-one communication • Connection to a client´s CRM system • Long-term relationship building – loyalty systems Rating of customer • • Differs: for final customers or business partners (retailers, wholesalers) 15 Community • Long-term relationship building – • • 16 brand member Personalized access Tendency to spread the news – „viral effect“ Amusement • Games, screen savers, wall-papers • Support of regular visitors of the • 17 website Tendency to spread the news – „viral effect“ Interactive communication Integrated communication Contemporary communication strategy • How to fix interactive communication into up-to-date communication strategy? 19 Integrated communication • Integrated way of communication by involvement of different kinds of media • Possibility of result measurement • High effectiveness • Using present CRM or creating a new CRM system 20 Basic principle of the integrated communication P.O.S., packages Personalization Loyalty program Events Printed ad Target group Personalization Web sites Com.channel - Internet Com.channel - SMS Evaluation 3D Addressing Promo iMagic (interactive agency) 21 CRM data Interactive communication Our system Our system Communication agency Client System integrator Full-service interactive agency iMagic … Solution External communication Internal communication 23 Our products MagicWebDrive • Content management system • One system for communication within internet, intranet and mobile background • Effectiveness – simple user web administration (actualisation…) • Modular system – publishing, web shop, e-mailing, enquiry and so on. www.magicwebdrive.cz 24 Our products MagicAnalyzer • Tool for web access analysis • Access analysis and visitor behaviour • Basic impuls for web re-design– graphic, structure • On-line and off-line measurement of client´s communication activities www.magicanalyzer.cz 25 Case studies • www.vseprobydleni.cz • Server offers company presentations • • • • • 26 regarding advices for building houses, departments or gardens Largest project in CR (in its category) Marketing analysis Web creating Acquicition of new users in prints Service and administration of web presentation Case studies • www.renocar.cz • Important seller of BMW cars and car • • • • 27 supplements Visitor analysis Marketing analysis of interactive communication Complete re-design of website Project: development of chain of tyre services – complete communication solution (intranet, extranet, internet) Case studies • www.author.cz • Complete web solution for the biggest • • • • • • 28 bicycles and its supplements seller in CR Connection to client´s communication mix Community building – games, chat Banner campaigns Visits analysis Periodical web redesign B2B system – now is being solved • Thank you for your attention. • • • 29 Agency…a group of persons which work on a job order Client……a person who sets a job order to the agency Customer…a person who is not involved in a process of production, he just uses a final product