Transcript Web Content And Customer Relationship Management Solution

Web Content
and
Customer Relationship Management
Solution
• Paradigm shift in the web space
• Solution Benefits Overview
• CMS Functionality Overview
• CRM Functionality Overview
• Summary
The paradigm shift in web space
• Advances in Internet Technology provide affordable ways to
increase sales and marketing
– ASP on-net solutions are making this possible
– Ideal for small to medium sized businesses
• Embracing a sound internet strategy is critical - Consumers
are increasingly searching products/services on the
internet!
• Change the way you market – proactively push consumers
to your website knowing that enquiries will be handled
expediently and professionally, building your prospect list
automatically.
Solution Benefits Overview
•
A UNIQUE holistic platform handling Customer Relationship
Management, Content Management, email campaigns, and more!
•
Highly featured easy to use Customer Relationship Management
(CRM) system (that is populated by easy to customise web forms)
with SMS sales alerts/reminders/escalations, etc
•
Easily manage email campaigns (with automatic opt-in/opt out and
click through analysis of email campaign success)
•
Manage prospects, notes, set reminders, sales pipeline
forecastings, etc
•
Shopping Carts, Forums, Secure Zone modules included..& more!
•
Rich Content Management System (CMS) - Easily manage ALL
aspects of the website
CMS functionality overview
• Manage ALL aspects of your website:– Design and layout
– Templates (Main, Secondary, Email, Print view, etc)
– Web pages and their ALL content elements
– Web forms (that auto populate the CRM)
– Add email lists and manage subscribers
– Run email campaigns
– Create/add subscription boxes (subscribe to email lists)
– Create/add Frequently Asked Questions sections
– Create/add Industry Content (totally customisable ‘buckets
of things’ such as product, staff profiles, employment
opportunities, etc)
– Set up secure zones (members areas)
– Manage shopping cart catalogues and products
CRM functionality overview
• Contact records self generate automatically from web forms
that are filled out by consumers
• Multi step alert process (customisable) via SMS/email –
ensures enquiry is handled quickly
• Stand alone CRM for telemarketing, etc
• Sales pipeline reporting and forecasting
• Make notes and set reminders, tasks and meetings
• Run email campaigns easily with auto opt-out
• Run full analytics of email click-through’s, etc
• ‘Summary’ tab gives snapshot of client correspondence
across all contacts within a company record
Summary
• Prospect and sell more efficiently using the web
• Maintain ongoing contact with clients and prospects –
keeping them “warm”
• Manage sales team activity more effectively
• Change the way you market–focus more on web marketing
• Save overall marketing costs through streamline processes
afforded by the solution and related web marketing
• Save on ongoing website update costs
Use a web solution with holistic functionality that
is normally only affordable to the ‘Big Guys’