Transcript intercultural communication

Intercultural Communication
COMMUNICATION AND DIVERSITY OF
THE WORKPLACE
• PAST
– Little verbal communication
– Interpreter almost always available
• NOW
– Great deal of communication
– Tight time lines
– Less supervision
– Little support
What is Culture?
• Knowledge, Beliefs,
Values, Customs, and
Moral Attitudes of a
Society in which one
matures. A body of
common understanding
to help people know:
What to Expect What is Expected of
Them.
INTERCULTURAL MYTHS
• GLOBAL VILLAGE
– One Big Happy
Family
• UNIVERSALITY
– All the same under
the skin
WAYS PEOPLE DIFFER
• HOFSTEDE
– POWER DISTANCE
– UNCERTAINTY AVOIDANCE
– INDIVIDUALISM/COLLECTIVISM
– MASCULINITY/FEMININTY
• HALL
– HIGH CONTEXT
– LOW CONTEXT
SECOND LANGUAGE
• BILINGUALISM AND
BICULTURALISM
– 2- 3 Month Assignment
Learn Language
– Any Time Learn Culture
• Classic Mistakes
– Chevrolet’s Nova - It
doesn’t go in Spanish
– Pepsi’s “Come Alive
With Pepsi” German
“Come Alive From the
Grave.
NONVERBAL
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GREETINGS
DRESS
SPACE
TOUCH
POSTURE
GESTURES
TIME
FOOD
GIFTS
SEXISM
GOOD INTERCULTURAL
COMMUNICATOR
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NOT ETHNOCENTRIC
NONDEFENSIVE
CURIOUS
BRAVE
EMPATHETIC
UNDERSTANDING
PATIENT
INDUSTRIOUS
GENUINELY
PERSONABLE