Transcript MIG-KOMM-EU Multilingual intercultural business communication in

University of Bucharest
Faculty of Foreign Languages and Literatures
German Studies
Ioan Lazarescu, professor, PhD
Ioana Hermine Fierbinţeanu ,assistant professor , PhD
Adriana Ionescu, teaching assistant
31.05.-01.06.2011
MIG-KOMM-EU
Multilingual intercultural
business communication
in Europe
http://www.mig-komm.eu/node/209
• November 2009
• transversal project
• financed by the European Union
Under the coordination of the Intercultural
Communication Institute (Ansbach, Berlin,
Jena)
drafting and dissemination of work materials
testing and certification techniques
for the development of intercultural
communication in business
The materials will have to comply with the
relevant international standards,
to be motivating, innovative, easily
accessible
to comply with the requirements of the
European Reference Framework for
Languages
The testing and certification techniques
will be especially targeted at the European
languages with a limited area of use and
teaching (LWULT)
With a view to enhancing intercultural
dialogue in Europe and supporting it in the
context of global competition
The course participants will be able to use:
the communication possibilities in Europe
the work and study options in the Member
States of the European Community
The project is based on two other European pilot-projects
which are still in progress:


LINGUA, a project for the development and
evaluation of multimedia programmes in language
teaching:
Business German, Danish, French, Spanish

for individual and distance study

1995-1997
•The materials for business German developed
within the first project
are based on the analysis of the speakers’
needs
have been disseminated internationally (through
Inter-Nationes)
Will be updated and extended to other
European languages with limited use area
Romanian, Czech, Slovak, Lithuanian,
Estonian, Latvian as well as
Finnish and Swedish
The new materials:
will be innovative and easily accessible
will make use of all the advantages of the
blended learning methodology
will comprise optimal elements for
individual learning
together with the advantages of online
learning
allowing for the drafting of motivating
materials
The courses are conceived so as to:
promote autonomous learning by means
of online courses
blended learning + task based learning +
LIVE teaching sessions + individual online
tutorial / classroom teaching in regional
centres
The courses are designed for:
adult learning
for professional training
The development of materials takes into
account:
The work instruments used for the testing
and certification of linguistic competences
at European level developed within the
ECL project
• one aims at ensuring its transfer and
implementation in the case of other European
languages
Until now ECL certifications are available
for 12 languages:
English, German, Hungarian, Italian,
Polish, Czech, Slovak, Spanish, Serbian,
Romanian, Bulgarian, Russian, Lithuanian,
Estonian
and will be extended to Finnish and
Swedish.
Means for the evaluation and dissemination of
materials
In various forms, the (extended) national
and international networks
The web page of the project
Other multimedia and electronic means
Thus the project contributes to:
Enhancing quality and attractiveness
Professional and further training
Adult learning
The certification of linguistic and
intercultural skills
Results
Publications in linguistics and foreign
language teaching methodology in the
partner countries
Information on the project in various
media: magazines, internet, newsletter,
newspapers, radio, television
Web page with internal and external
sections :
Materials offer
At the end of the project:
interactive web sites
tutorial sessions
a handbook for a blended learning course
Workbook on DVD/CD-ROM comprising:
materials, exercises, videos, audio
recordings
instructions for use
multilingual glossary
• audio texts for communication in business
links for the individual study on the web
page
work sessions in teaching centres (in the
classroom)
materials for ECL tests
Thematic focus
Management
Marketing
Services
Intercultural communication
Exercises
Workbook on DVD/CD-ROM
Classroom materials
Hot Potatoes 6.3.0.3
http://www.brothersoft.com/hot-potatoes-download164635.html
mangement - level B2
marketing – level B1/B2
services/intercultural communicationA2/B1
examples
Thank you for your attention!