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The world is changing.
How we communicate is changing.
Postgraduate Diploma in Public
Communication: New Media
Introduction
By Spencer Hudson
Day One
09 15
09 30
Registration and coffee
Introduction
11 00
COFFEE
11 15
On line access for all
12 45
LUNCH
13 45
DirectGov
15 15
TEA
15 30
Hands on
inRoom IT1 AKLC
Spencer Hudson
Bim Egan
Will Stengal
Spencer Hudson
Day Two
09 30
Webs/Bloggs
11 00
COFFEE
11 15
The evolving face of TV
12 45
LUNCH
13.30
Bringing all the elements
together
15 00
TEA
15 15
16 00
Assignment discussion
Close
Stuart Bruce
Bill Gash
Spencer Hudson
Spencer Hudson
Future In Context
• Painting a picture
• On the horizon
• Asking new questions “how can..”
• Ever changing landscape
Welcome to the ideas economy
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Popular culture
Convergence
Business
Examples from the wild
How we begin to understanding
Popular Culture
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Mobile phone
SMS
MP3 Player
Broadband
Online Banking
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Satellite TV/Radio
Digital Photos
Play station
Nintendo
Xbox
New Business Culture
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Legislation
Standards/Methods
Security
Cycle time (diminishing returns)
Value focused
Ethics (growing)
Communication is fundamental
New Culture
• Google
• Blogging / Blogsphere
• Podcasting
• Skype
• HD TV
Taking a peek - out in the wild
“A brave new world”
Cheque deposit
receipt
A scan of each item
is provided as a
receipt of what was
deposited. We are
becoming used to
very high this levels
of sophistication.
snowmail_10_03_04.mp3
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Postgraduate Diploma in Public
Communication: New Media
Hands on
By Spencer Hudson
end
Postgraduate Diploma in Public
Communication: New Media
Brining all the element together
By Spencer Hudson
What do you think of it so far?
Some final points
Segmentation
• Television channels
• Magazines
• Radio shows
• Papers
• Games
• Leisure activities
Convergence
• Television
• Telephone
• Mobile Phone
• Play Station…
• Broadband
• Computing
Ubiquitous/Ambient
Computing.
Focus on the task
not on the device
Technical Culture
• Boo hoo
• Broadband
• Comfort level
– Gmail
– Online banking
• Hardware costs
• Open source
No longer millions
to deliver large
(1,000+ user)
network systems
est. 40k
Understanding: Mental Models
• As ‘they’ see it – in their shoes
• Experts and Novices
• Segmentation
• Convergence
• Usability testing
Following up on a few things
Conclusion
• Communication is changing
– Who are you talking to?
– How are you talking to them
– How do they want you to talk to them?
• Ever changing landscape
• Experiment, Evolve or die…
– Less is so much more
– Simple is best (KISS)
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Postgraduate Diploma in Public
Communication: New Media
Assignment & Questions
By Spencer Hudson
tips
• Think about the presentation and their key
points … all of them had underlying issues
• Ask questions
• Avoid assumptions, or at least document
• Carefully select your discussion points. ie.
website(s) – selection based on topics you
wish to raise/discuss/relevant
• Use the appendix eg. screenshots etc.
• Document your thinking … diary/blog????
a positive force for
Public Communication
You should select one or two web sites that are
related to some aspect of government policy
and discuss their effectiveness from the point of
view of their stakeholders. Particular attention
should be given to both all internal stakeholders
as well as the external consumers (ie. citizens).
This is an academic piece of work so you must
bring into your discussion aspects of academic
theorisation that support your argument. These
should be, as always, appropriately referenced.
a positive force for
Public Communication
3000 Word Assignment
To be completed and sent to
Katherine Hill no later than
26 MAY 2006
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