Transcript PowerPoint - IdeasMerchant.com

The world is changing.
How we communicate is changing!
The world is changing.
Where we communicate is changing!
The world is changing.
When we communicate is changing!
Postgraduate Diploma in Public
Communication
Online Communication
Spencer Hudson
Day One
09 15
Registration and coffee
09 30
Introduction
11 00
coffee/tea
11 15
DirectGov
12 45
lunch
13 45
Blogging
15 15
coffee/tea
15 30
Hands on
Spencer Hudson
Will Stengal
Stuart Bruce
Spencer Hudson
Day Two
09 30
Review/Discussion
11 00
coffee/tea
11 15
COI
12 45
lunch
13.30
RNIB, Accessibility
15 00
coffee/tea
15 15
16 00
Assignment discussion
Close
Spencer Hudson
Jamie Galloway
Bim Egan
Spencer Hudson
Future In Context
• Painting a picture
• On the horizon
• Asking new questions “how can..”
• A changing landscape
9/11 . Jo Moore
At 2:55pm BST (9:55am EDT) on September
11, 2001, after both World Trade Center
towers and the Pentagon had been hit in the
attacks, Moore sent an email to the press
office of her department which read:
It's now a very good day to get out
anything we want to bury. Councillors'
expenses?
WMD
• Document released
• WORD document format (not pdf)
Economy of Ideas
•
•
•
•
•
Popular culture
Convergence
Business
Examples from the wild
How we begin to understanding
Popular Culture
• Blogging / Blogsphere
• Podcasting
• Skype
• Pause live TV
• HD TV & Digital cameras
• The ever present Google
Popular Culture
• hotmail.com
• myspace.com
• facebook.com
• sms
• ipod
• Playlists
• mocoloco.com
• dococe.com
• ebay.co.uk
• upmystreet.com
• rightmove.com
New Business Culture
•
•
•
•
•
•
•
Legislation
Standards/Methods
Security
Cycle time (diminishing returns)
Value focused
Ethics (growing)
Communication is fundamental
New Technology / Web 2.0
• Control ?
• Further convergence
– Press, Radio, TV …
– Internet, email, web, push …
– Web 2.0 … interlinking data
• Community
– Transient … auto building
– networks of communities
more
Taking a peek - out in the wild
“A brave new world”
Cheque deposit
receipt
A scan of each item
is provided as a
receipt of what was
deposited. We are
becoming used to
very high this levels
of sophistication.
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Postgraduate Diploma in Public
Communication: New Media
Hands on
By Spencer Hudson
end
Postgraduate Diploma in Public
Communication: New Media
Brining all the element together
By Spencer Hudson
Main Points so far…
Segmentation – all a mix
• Television channels
• Magazines
• Radio shows
• Papers
• Games
• Leisure activities
• Online …
Cycle Time

Car – USA, 1970’s 10 years

Car – Japan, 1990’s 5 years

Hardware microprocessor 18 months

Software Internet Browser 9 months

Web site average start-up time 3 months
strategy
web
team
deliver
user
experience
Cycle
report
log
Convergence
• Television
• Telephone
• Mobile Phone
• Play Station…
• Broadband
• Computing
Ubiquitous/Ambient
Computing.
Focus on the task
not on the device
Technical Culture
• Boo hoo
• Broadband
• Comfort level
– Gmail
– Online banking
• Hardware costs
• Open source
No longer millions
to deliver large
(1,000+ user)
network systems
est. 40k
Freedom of information
misused
Understanding: Mental Models
• As ‘they’ see it – in their shoes
• Experts and Novices
• Segmentation
• Convergence
• Usability testing
Following up on a few things
Web 2.0 buzz words
Conclusion
• Communication is changing
– Who are you talking to?
– How are you talking to them
– How do they want you to talk to them?
• Ever changing landscape
• Experiment, Evolve or die…
– Less is so much more
– Simple is best (KISS)
end
Postgraduate Diploma in Public Communication
Online Communication
Assignment & Questions
By Spencer Hudson
tips
• Think about the presentation and their key points …
all of them had underlying issues
• Ask questions
• Avoid assumptions, or at least document
• Carefully select your discussion points. ie. website(s)
– selection based on topics you wish to
raise/discuss/relevant
• Use the appendix eg. screenshots etc.
• Document your thinking … diary/blog????
"A positive force for Public Communication"
Answer question 1 or 2 only:
Question 1: Select one web sites that is related to some aspect of
government policy, identify their aims and discuss their
effectiveness. Particular attention should be given to identify the
different stake holders (management, production, marketing ...)
and the consumers (general public, other departments...).
Question 2: Is the development of blogs and podcasts a passing
phase, a significant opportunity for communicators to reach new
audiences or a risky area for the public sector to enter? Identify
example of where the mediums have been used and what lessons
can be learned.
"A positive force for Public Communication"
Your report should make recommendations on how
the medium could be improved / integrated into
the overall public communcation strategy (nb.
reference to the government web rationlisation
programme may be appropriate here)?
This is an academic piece of work so you must
bring into your discussion a spects of academic
theorisation that support your argument.These
should be, as always, appropriately referenced.
A positive force for
Public Communication
3000 Word Assignment
To be completed and sent to
Katherine Hill no later than
31st MAY 2006
end