Transcript TF-PR - Terena

TF-PR
Overview of the work
Maria Ristkok, Bruges, May 2008
Aims of TF-PR
To promote the quality and quantity of PR
 Incl promotion of European initiatives
Exchange of ideas, experiences, methods,
techniques
 to improve communication with NRENs'
users and other relevant org-s.
Who are TF-PR?
 Communications professionals from over 30
countries with a different background:
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Public Relations
Marketing & branding
Web usability & design
Writing & editing
Communications strategy
 Ca 20 active members
Deliverables
 News agency PeaR
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News wire for posting news & announcements for and
about NRENs: http://www.terena.org/activities/tf-pr/agency/
 PR Tool Kit
 TF-PR Compendium
 Library of Technical Talks
 Gallery of images
 FAQs
 Glossary of Terms
 Information about users
Once Planned Deliverables
 Who's Who Database of NRENs community
 Names, occupation, contact information
 What is Done Database
 Different projects of NRENs (description,contacts)
 History of the European academic networking
 Gathering history of NRENs
 Best practices of communication marketing
 Target groups, branding services etc
What TF-PR can do
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Each member has mailing lists to target specific
audiences in own countries
 Key messages & key audiences
Produce fact sheets about key initiatives
Reproducing publications suitable to wider community
News service used by community and media (PeaR)
 Improved awareness
Advertise initiatives, papers, events etc.