Transcript Chapter 1
Chapter 1 Appreciating Effective Business Communication Why Effective Communication is important in today’s business? • Effective communication is very important in today’s competitive environment in order to achieve the maximum profitability, for faster and stronger decision making, to increase the productivity, to increase the professional image, and for better financial results. Describe the 5 Characteristics of effective business communication. • To be effective the business message must be practical by providing the information that receiver need. • Effective messages either leave out personal impression or support opinions with objective facts. • Clarity of message is another key characteristics of business communication. • A good business message will always have a clear expectation from the receiver. • Finally, effective business messages are convincing others to accept the sender’s ideas. Types of Communication Internal Communication within the organization. External Communication with outsiders of an organization. Formal Planned communication that follows company’s chain of command. Informal Casual communication with suppliers customers such as face to face conversation. Flow of Communication President Vice President Marketing Vice President Finance Vice President Technical General Manager Admin Staff Admin Staff Admin Staff Upward Movement In Communication Flow of Communication • Downward Movement In Communication President Vice President Marketing Vice President Finance General Manager Admin Staff Admin Staff Admin Staff Vice President Technical Flow of Communication Horizontal Communication President Parallel movement in the communication Vice President Marketing Vice President Finance General Manager Admin Staff Admin Staff Admin Staff Vice President Technical Understanding what Employer expects from YOU • • • • • Organizing Ideas Expressing Ideas Listening to others Using Technology Communicating in a civilized manner. Communication Process • Even though the communication process was created to describe the electronic communication, still it provides helpful insights into any form of Communication. Provides the feedback Responds to The message Sender has an idea Decodes the message Encodes the idea Produces the Message in a medium Transmits the message Receiver Receives the message Sender has an Idea • Sender either conceives an idea or he may want to share an idea.