Data Gathering
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Transcript Data Gathering
Data Gathering
“In science, observation (through data gathering)
is a search for what is hidden, not just
because it is hidden, but because its exposure
will facilitate an intimate, sustained, and
productive relationship with the world.”
– A. Kaplan
1. The Big Questions
How do you define effectiveness?
What are the group goals? (stated & unstated)
What are the individual goals? (stated & unstated)
What factors contributed to effectiveness?
Networks
Communication climate & skills
Decision-making style
Structural issues (make-up of the group, size etc.)
Leadership style
Other (environment, trust, etc.)
2. Overview of methods
Categorize Behaviors
Verbal
Nonverbal
Tests & Scales (e.g. Semantic differential)
Observe & Interview
Socio-metric (choice making)
“With whom would you like to sit?”
3. Decision-points
Purpose
Degree of inference
Units of behavior
Sampling (events or over time)
When to record
Recording methods
4. Special Problems
The observer
Inference-observation confusion
“Demand” characteristics
“The instrument”
Behavior-construct gap
Terministic screen
Reliability
Validity
Basic Rule - The more the burden of interpretation is
placed on on the observer, the greater the validity
problem.
5. Sample technique
Rating scales
Evaluation of individual participants
Post-meeting reaction sheets
Interaction diagrams
Bales IPA
Clampitt (Content Style Analysis)
6. Putting the data into perspective
Triangulation
Agree
Disagree
Neutral
Distinguishing between individual and
group effectiveness
Linking communication and group
effectiveness