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Reveal Course on
Communication - Basic
This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot
be held responsible for any use which may be made of the information contained therein.
REVEAL Course
Communication Basic
Level: Basic
Subject: Communication
Module 1:
Public Speaking
DU 1.1 The do´s and don´ts in public speaking as a
volunteering agent
REVEAL Course
Communication Basic
Ralph Waldo Emerson said, “Speech is power, speech is to persuade, to
convert, to compel.”
Nervousness is natural and not only to be expected, but very
necessary, as even the greatest speechmakers in history will attest to.
Nervousness, or “butterflies in the stomach” are the by-product of
adrenaline, which can drive you to deliver your speech with passion.
The key to conquering your fear and mastering your nervousness does
not lie in famous tricks like imagining your audience naked (Winston
Churchill technique) or the tot of whiskey before standing up
(Churchill again actually).
Module 1:
Public
Speaking
REVEAL Course
Communication Basic
Instead, your best options are the following:
Module 1:
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Public
Be prepared and be a master of the subject
Know yourself.
Know your material.
Know your goals.
Know the room.
Know the situation.
Know the audience and how to connect.
Speaking
REVEAL Course
Communication Basic
Instead, your best options are:
Module 1:
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Public
Use visual aids relevant to your topic
Visualize yourself giving your speech.
Concentrate on the message - not the medium.
Focus on the audience, not on yourself.
Start by making contact with several individuals
within the audience
• Remember that the audience wants you to
succeed and are willing you along.
Speaking
REVEAL Course
Communication Basic
Instead, your best options are:
Module 1:
• Don’t draw attention to your nervousness by
talking about it
• Don´t apologize.
• Open your stance and your arms
• Relax and smile.
• Turn nervousness into positive energy.
• Gain experience and practice
• Think about what you liked about your
experience and what you could improve on
Public
Speaking
REVEAL Course
Communication Basic
Level: Basic
Subject: Communication
Module 2:
Communication with external organizations
DU 2.1 The ABC of communication with external
organizations for volunteering agents
REVEAL Course
Communication Basic
When we study "communication issues", we hear
people talking about senders, receivers, messages and
communication styles, but sometimes they forget about
people.
Our basic aim in communication is to co-operate with
others. That is why communication with an external
organization is vital for volunteering action and should be
based on common interests.
We can define external communication as "the process of
planning and executing the conception of an activity
(product, service, idea ...), finding ways to promote
dissemination and creating synergies that satisfy the goals
of our NGO and of the recipients of that activity, involving
them in the process.
Module 2:
Communication
with external
organizations
REVEAL Course
Communication Basic
External communication is concerned, therefore, with four complementary
aspects:
The idea or action: What do we want to communicate?
The value: how important is this idea for our association and for those to whom
it is directed. Why is it important to communicate that idea or action.
The media: how will we spread the information, reach our targeted audience,
which channels and systems are we supposed to use? How did we reach
other people?
The exchange: how do we establish the liaison between our audience and the
"product" we offer? How can they use it? Are they participants, customers,
recipients, beneficiaries? Is it consistent with what we wanted?
When the exchange occurs, external communication takes place.
Module 2:
Communication
with external
organizations
REVEAL Course
Communication Basic
There are some aspects that we need to take into account
while communicating with external organizations, this
includes the following:
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“in what context is my NGO active”,
“what do we tell others”,
“how do we tell it”,
“what do we want to achieve with it”,
“to whom are we talking”,
“what are they actually retaining”,
“what are the results of this communicational exchange”,
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“how do we react to those results”.
Module 2:
Communication
with external
organizations
REVEAL Course
Communication Basic
In order to succeed in our communication with external
organizations there are some guidelines that might be useful:
Module 2:
•
Know your mission, vision and goals.
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Adapt to your target audience.
Communication
with external
organizations
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Complementarity:
The core idea is that we all have needs, so, state your needs
for partnerships and your willingness to collaborate and listen.
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Communication should be based on reciprocity.
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Establish collaborative relationships.
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Adapt messages to different media.
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Understand the media.
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Respect the media.
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Responsiveness, be willing to exchange.
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Select information and don’t forget the follow up.
REVEAL Course
Communication Basic
Level: Basic
Subject: Communication
Module 3:
Basic use of IT in communication
DU 3.1 How to create multipurpose databases for
volunteering agents
REVEAL Course
Communication Basic
Module 3:
Email has become an essential tool for many non-profits that need to cut costs
when reaching out to donors and supporters. Considering the soaring
expense of printed newsletters, and other related materials, email offers a
way to communicate effectively while both reducing costs and helping the
environment.
In addition to the large initial printing expense, many non-profits lose additional
value when their paper materials become outdated and need to be
discarded. Email offers the ability to deliver targeted digital newsletters,
fundraising appeals, and other updates directly to a supporter´s email
inbox. This largely eliminates paper printing costs, material obsolescence,
and physical storage issues. But you need a good multipurpose database to
reach your communication goals.
In your daily routine in volunteering you get in touch with lots of people and
good contacts that might be useful for your future activities, so make sure
you save and organize all these contacts, since each one of them can be
used for different purposes (beneficiaries, policymakers, sponsors, media)!
Basic use of IT
in communication
REVEAL Course
Communication Basic
A "database" can be many different things, but the one used by most of us is
an address book (contact list) that includes names, addresses, email
addresses, phone numbers, and other pertinent information about
volunteers, beneficiaries, or business contacts.
Microsoft Excel is ideal for creating such a database, even though it is
technically a "spreadsheet" program.
Begin by typing headings into the top row, such as First Name, Last Name, and
so on. Use File>Save As to name the worksheet and you will be ready to
fill in the various data below the headers.
One of the first tips to create an effective database for volunteering goals is to
gather the name of the people and organisations that you are interested in
contacting and, if available, any other information that migh be useful in the
future.
You can also collect contacts from your website, facebook channel, social
networks, blog, forum, emailing lists, newsletter recipients,
fundraising events or any other events you have set up.
Module 3:
Basic use of IT
in communication
REVEAL Course
Communication Basic
Your database should be divided into different types of contacts
categorized in a Type field, so that you will be able to select only
those that are relevant for each purpose.
Make sure you personalise your contacts by adding a contact
person and other useful information like their role in the
organization, their area of interest as an organization. This is
because you might need to check if they have actually received
the information or if they are interested in collaborating, and it is
always nice to establish this contact by calling people by name.
Make sure you keep this information updated, since the results of
your NGO depend on the effectiveness and the validity of your
contacts. In this sense it is wise to send newsletters periodically,
so we immediately know if contacts are still valid.
Module 3:
Basic use of IT
in communication
REVEAL Course
Communication Basic
Summing up: your database should include the following information:
First Name, Last Name, email, telephone number (both house and work), mobile
phone, address, city, zip code, state, country, time availability for
contacting/collaborating, organization (Note: An organization might use a
consultant, have more than one physical address, have more than one contact
person, will have more than one "type" associated to it.), role in the
organization, area of interest,type of contact (volunteers, media, beneficiary,
policymaker, institution, donors, clients, provider, supporters…), priority (this is
more an internal issue but gives you a ranking of the most effective
contacts.), Follow Ups (this can be either a yes or no field or an open field)
and consent (whether or not your contact has given informed consent to
privacy policies).
At some point you will want to sort (alphabetically) the information, probably by Last
Name. Click the alpha character above Last Name to highlight the column.
Then click on Data>Sort. You’ll be asked if you want to expand the selection to
keep the other columns synchronized. Click Yes, and then choose "My Data
Range Has a Header Row."
Moreover, you might want to filter by types, area of interest, state, city or even
priority in order to make sure that your filtered database best suits your
purpose.
Module 3:
Basic use of IT
in communication
Thank you!
This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot
be held responsible for any use which may be made of the information contained therein.