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Reveal Course on
Communication Intermediate
This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot
be held responsible for any use which may be made of the information contained therein.
REVEAL Course Communication
Intermediate
Level: Intermediate
Subject: Communication
Module 1:
Public Speaking
DU 1.1 How to communicate in public
REVEAL Course Communication
Intermediate
Many people will indicate public speaking as
one of the activities that they fear the most.
It is easy to see why this is.
Module 1:
Public
Speaking
When people speak in public they are
potentialli being judged and exposing
themselves to possible criticism from others
that are unpredictable, at least to a degree.
To meet the challenges from the audience you
will need to spend time planning what you
will say and do.
REVEAL Course Communication
Intermediate
Module 1:
The following is a set of variables that you need to
take into account to communicate in public.
Public
Speaking
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Getting to know the topic.
Organising and sequencing your information.
Building relationships with the audience.
Feedback from the audience.
Respect your audience and other speakers.
REVEAL Course Communication
Intermediate
Module 1:
The following is a set of variables that you need to
take into account to communicate in public.
Public
Speaking
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Communicating with your body.
Using your voice effectively.
Pace
Tone and pitch.
Volume and clarity.
Enthusiasm.
REVEAL Course Communication
Intermediate
Level: Intermediate
Subject: Communication
Module 2:
Communication with external organizations
DU 2.1 The importance of external communication for
NGOs
REVEAL Course Communication
Intermediate
Module 2:
Maintaining effective external communication is
essential to every non-profit activity. But in order
to succeed in this aspect, you first of all need to
determine your communication strategy, which is a
clear definition of who we are and what we offer.
Nothing more. And nothing less.
With strong competition in today’s marketplace, nonprofit organizations are increasingly aiming to
develop effective communication approaches to
ensure their goals.
Communication
with external
organizations
REVEAL Course Communication
Intermediate
Here are some hints to strengthen
your approaches to communication:
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State who you are.
Create your message.
Know your audience.
Spread your message.
Communication is a duty.
Evalue
Module 2:
Communication
with external
organizations
REVEAL Course Communication
Intermediate
Level: Intermediate
Subject: Communication
Module 2:
Communication with external organizations
DU 2.2. What is associative communication and how does
it work
REVEAL Course Communication
Intermediate
By associative communication we mean exchanging information by
expressing something (like requests, assertions etc.) to a broad
audience.
We call this form of communication ”associative" because agents
having access to the delivered information associate with it if they
possess the properties required for its processing. A lot of the
communication which goes on in real life is, in this sense,
associative: electoral speeches, calling a taxi, booking a flight
through a travel agency etc. In general, all human conversations
are associative, since, although the speaker may address one
specific listener, all other listeners are also exposed to her/his
speech, to which they can react..
Going a little further with this definition and applying it the
volunteering field, we can define associative communication as
"the process of exchanging the communication of an activity
through dissemination in order to create synergies that satisfy the
objectives of the association and of the recipients".
Module 2:
Communication
with external
organizations
REVEAL Course Communication
Intermediate
This process happens following what we call “the 7 Is path”.
Let’s have a look at it.
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Identification: Knowing what you do in order to tell others.
Investigation: Learn where to find useful information and how to organize it.
Interest: Why do you communicate? You share a common interest with those related to
your NGO and that should be your interest.
Interlocutors: Now you know what to tell and why. You should now define to whom are
you talking to. In volunteering associative communication there are a lot of audiences
to take into account: volunteers, beneficiaries, promoters, sponsors and donors, public
stakeholders, supporters, policy makers, related associations and the media. You need
to adapt your message to each of these audiences recognizing their specific interests..
Imagination: Use your imagination, when communicating, making sure people
remember the information you want to share. First impressions matter, so don’t waste
them.
Ideas: The following list contains possible communication tools and methods: individual
tutoring, informative meetings, participation in volunteering activities, press releases,
leaflets, information boards, activities reports, newsletters, videos, posters, radio
interviews, websites, blogs, performances, meaningful gifts, graffitis… use your
imagination.
Internet: The World Wide Web is a huge source of opportunities. You can find
information and resources, as well as reach thousands of users, supporters,
participants through websites, emails and other social media platforms, get feedback
through forum and blog, you can train your staff through courses like this one And a lot
of it is for FREE!
Module 2:
Communication
with external
organizations
REVEAL Course Communication
Intermediate
Level: Intermediate
Subject: Communication
Module 3:
Basic use of IT in communication
DU 3.1 How to create an effective website for volunteering
agents and other IT strategies to promote your activities
REVEAL Course Communication
Intermediate
Websites and other IT strategies are nothing more than tools and it is up to you to make them
useful tools.
Your tools are defined both by the goal of what you want to do, but also by the people – are they
tools that the audience uses and likes? And the content (is that a platform or application that
supports that kind of content?).
Similarly, the content is not just defined by the goal, but also by the tools at your disposal and the
people who will consume it. So, what is the content you want to share? Do you want to be
sharing what you know and learn with other volunteers? Inspiring and recruiting your friends
to volunteer with you? Or are you trying to promote the organization?
Start with the goal, and then complete the circle by identifying the people, the tools, and
the content.
The contents and structure you choose for your website must take into account 3
extremely important criteria, namely:
– usability,
– user-friendliness and
– accessibility.
It goes without saying that your website must reflect your brand image.
Module 3:
Basic use of IT
in communication
REVEAL Course Communication
Intermediate
Module 3:
As for communication in general, also in your website you need to
define clearly your mission and vision, along with your services,
products and messages.
. Your users should not get lost. And when we speak about users, we
mean all of them, being beneficiaries, donors, institutions, media,
etc. Before you design and programme your website, it is worth
spending a little bit of time thinking about what you want to
achieve with it, who it is directed at, and, what are the key
messages to present, otherwise the result is usually messy and
not effective. Make it easy for them.
It´s becoming increasingly popular for non-profit organizations to
publish a special section just for volunteers on their websites. By
setting up and maintaining a volunteer communication centre on
your group´s website, you´ll be creating an easy way to keep up
with what is going on with the organization. The website can list
volunteer opportunities, upcoming committee meetings, progress
toward fundraising goals, and more.
Basic use of IT
in communication
REVEAL Course Communication
Intermediate
Module 3:
It is interesting to include polls, blogs and a forum on your website,
since they are places where ideas and feedback can be collected.
Websites are not just showcases. They are tools, and as such they
must be “profitable”, you need to use them to get results (and if
they are economic, even better). So make sure you include a
donation section, or a “want to collaborate” section. Or you can
include a training section, a tutoring section, a self-help section,
and so on.
It is important that your website is constantly updated and lively;
otherwise people will think that your NGO is not really “active”. In
this sense it is interesting to include a news & agenda section
where you can upload news about your activities and about other
associations’ activities in order to stimulate cooperation.
Basic use of IT
in communication
REVEAL Course Communication
Intermediate
Many non-profit organizations send out a newsletter to external organizations,
as well as to donors, funding agencies, consumer referral sources,
volunteers and other groups on a monthly or quarterly basis.
When you create a website your primary goal is to reach thousands of people,
but there are also many other means that you should use in your
communication plan that reach the same goal and are FREE. You just have
to create them according to your organisations´s aims and objectives
philosophy
Here are some examples:
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Social networking and online communities:
– On Twitter
– On Facebook
– On LinkedIn
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Youtube and flickr are popular websites where you can upload, watch and
share video clips (youtube) and photos (flickr), creating your own channel.
Use descriptions and keywords to spread your messages.
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Message boards and online forums
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Press releases
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Directories
Module 3:
Basic use of IT
in communication
Thank you!
This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot
be held responsible for any use which may be made of the information contained therein.