Transcript Personal etiquette

Business communication
Chapter 5
Business
etiquette
Contents
Personal etiquette
Business meeting etiquette
Business communication. Swust. Shirley Miao
Business etiquette
What is etiquette?
The rules and conventions governing
correct or polite behavior used in
society. In a particular social or
professional group setting.
Business communication. Swust. Shirley Miao
Understanding overall business
decorum(礼貌）
Treating others with respect and
being courteous（谦恭的）
Being comfortable around people
Making people comfortable around
you
Business communication. Swust. Shirley Miao
A. Personal etiquette
When meeting people for the first time,
whether for career networking or
client meetings,it's essential that
you look the part.
You never get a second chance to
make a first impression.
Natural, Harmonious, Beautiful
(自然，和谐，美观）
Business communication. Swust. Shirley Miao
Personal
etiquette
（Good first
Impression)
Image
grooming
(形象修饰）
Expression
（表情）
Behavior
(举止）
Business communication. Swust. Shirley Miao
a. Image grooming
1.Hair
Hair should be neat(干净，优雅） -- and
certainly not the wind-tunnel look.
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2. Face
Clean
For men, facial hair
should be either nonexistent or wellmaintained.
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Teeth
fresh breath
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Is make up necessary?
YES!
But remember: less make-up is
always better than too much!
3.Hand
Nail should be Clean
Aviod striking color
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4. Dress
It's not just what you are wearing -but how you're wearing it, so make
sure your clothing is clean and wellpressed.
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TPO
TIME
PLACE
OBJECT
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Female
Suit
Chemise (女用衬衣）
Skirt
Suit pants
Silk stockings
High-heel shoe
Bag
Others (scarf,scarves）
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Male
business suit
Tie(领带）
Belt
Socks & Shoes
Do remember: Dont match the black shoes
with white socks.
Business communication. Swust. Shirley Miao
Your male assistant bought a new 3button suit. He asks how he should
button his suit. You advise him?
 Button all 3-button
 Button the 1st one only
 Button the 1st and 2nd one
Business communication. Swust. Shirley Miao
Business communication. Swust. Shirley Miao
6. Others (perfume & jewelry)
A light perfume or cologne is
acceptable, but be careful of
overwhelming the people in the room
 a minimal amount of tasteful jewelry
is best.
Should be in good taste, with no
visible body piercing other than
pierced ears.
Business communication. Swust. Shirley Miao
Parfum
eau de parfum
香精
香水
15%-25%
10%-15%
5-7 hrs
5 hrs
eau de toilette edu de cologne
淡香水
5%-10%
3-4 hrs
古龙水
3%-5%
1-2 hrs
b.Expression
1.Smiling
it is important to keep a nice, bright smile
Business communication. Swust. Shirley Miao
2. Eye contact
How to make a good eye contact ?
Look people straight in the eyes –
eye contact is important
because it shows that you care
and also shows self confidence.
Business communication. Swust. Shirley Miao
c. Behavior:
1.Standing
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2.Sitting
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Business communication. Swust. Shirley Miao
Business communication. Swust. Shirley Miao
B.Business meeting etiquette
Business
meeting
etiquette
Introduction
Greeting
Business communication. Swust. Shirley Miao
2. Introduction
Introducing
yourself
Introducing
others
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Introduce yourself:
Those first introductions can be the most
difficult—and sometimes the most important.
People are making flash judgments every
second. Every move you make is being
scrutinized. But with the right introduction,
a good personality, and some confidence,
you have the power to cement your good
image in their minds and create an instant
bond.
How to introduce yourself to someone new ?
Business communication. Swust. Shirley Miao
Exchanging business card
Carrying your card
Presenting your card
Receiving a card
When to exchange cards
With whom to exchange cards
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You should give your card with both
hands, with the upper side facing to
the receiver.
What should you do after you take a
business card?
After you get it, read it carefully
before keeping it well.
Business communication. Swust. Shirley Miao
Introduce other people:
Your boss, Ms. Li , enters your office
when you're meeting with an
important client, Mr. Zhang.
what’s the order of introductions?
Business communication. Swust. Shirley Miao
Person of lesser importance are
introduced to persons of greater
importance first:
 A man is always introduced to a
woman.
 A young person is always introduced
to an older person.
How about hosts and guests?
Business communication. Swust. Shirley Miao
Now,back to our case!
You should introduce the more
important person first. You should
address your client and say "Mr.
Zhang, I'd like you to meet our Vice
President of Development, Ms. Li."
Business communication. Swust. Shirley Miao
3. Greeting
 The simplest thing to say is "Good morning,"
"Good afternoon" or "Good evening." This
greeting is given to one whom you know
only slightly, or to any one you are passing
quickly.
 It is always good form to use the name of
the person you are greeting. You might say,
"Good Morning, Mr. Moncrieff" or "Hello,
Franklin." A person's surname should be
used unless he is good friend or school-mate.
Business communication. Swust. Shirley Miao
"How are you" is usually used when
you are not in such a hurry. No
answer is expected other than " Fine,
thank you.“
 "Hello' is the commonest form of
greeting between good friends.
Business communication. Swust. Shirley Miao
General rules for greetings：
* Gentlemen say hello first to ladies.
* Young men say hello first to elderly
men.
* The employees say hello to the
employers.
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handshake
A handshake can create a feeling of
immediate friendliness or instant
irritation between two strangers.
When to shake hands
How to shake hands
Handshakes to avoid
Business communication. Swust. Shirley Miao
The proper handshake is brief, but
there should be firmness and warmth
in the clasp(握住）. It should always
be accompanied by a direct look into
the eyes of the person your shake
your hand with.
Business communication. Swust. Shirley Miao
 Handshakes should be simple -- extend right
hand and grasp gently but firmly.
 No bone-crushers and no four-handed, onehand over the other shakes. And no sweaty,
clammy, or wimpy handshakes. Do not make
a double-hander handshake when you meet
someone first time.
Business communication. Swust. Shirley Miao
Your new CEO comes to visit your
department and is introduced to you.
You respond?
 You are introduced, and reached out your
hand to welcome him immediately.
 You are introduced, and you respond to his
handshaking.
 You are introduced, and slightly bow
your head to show respect.
Business communication. Swust. Shirley Miao
When shaking hands with each other,
who is supposed to give his or her
hand first?
Person of greater importance should
give his or her hand first!
Again: How about hosts and guests?
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Greeting in other countries
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Summary
Personal etiquette
1.image grooming
2.expression
3.behavior
Business meeting etiquette
1.introduction
2.greeting
Business communication. Swust. Shirley Miao
Reference
现代商务礼仪 金正昆 北京大学出版社
晓梅说礼仪 张晓梅 中国青年出版社
http://www.cyborlink.com/ （各国礼仪）
Business communication. Swust. Shirley Miao