Transcript International Trade Theory

Business communication
Chapter 1
Introduction
Contents
Communication
Business communication
Intercultural business communication
Business communication. Swust. Shirley Miao
Communication
What is
communication?
Business communication. Swust. Shirley Miao
Communication is a two-way process
in which people transmit (send) and
receive ideas, information ,opinions
or emotions.
Business communication. Swust. Shirley Miao
Elements of communication
1) Sender
The sender is a person who has a
need to communicate; this need may
be a social desire for recognition as
an individual,or the desire to share
information with others,or to
influence the attitude and behavior
of others.
Business communication. Swust. Shirley Miao
2) Message
A message is a set of
verbal or nonverbal
symbols that represent
a sender’s particular
state of being at a
particular moment in
time and space.
Business communication. Swust. Shirley Miao
3) Channel/Medium
It provides the connection between
the sender and the receiver.
A channel is the physical means by
which the message moves between
the sender and the receiver. (LIST)
Face to face talks, letters, telephones,
televisions,books,magazines,newspap
ers,radios,etc.all channels.
Business communication. Swust. Shirley Miao
4) Receiver
Receivers are the people who
intercept message and as a
consequence are linked to the
message sender.
5) Response
It is most easily thought of as what a
receiver decides to do about the
message.
Business communication. Swust. Shirley Miao
Business communication
Business Communication is the type
of communication used in order to:
promote an organization, service, and
product; and to impart information
towards employees.
Business communication. Swust. Shirley Miao
What makes business communication
distinct from other types of communication
is its formality.
It makes it stand out from the rest since
there is sense of professionalism, formality
and etiquette that should be followed in
order to convey the right message or
information that needs to be conveyed to
the other person on the line.
Business communication. Swust. Shirley Miao
Business Communication must be:
 Brief
 Well-designed
 Precise(准确的）
 Specific
 Short
 Net & clear
 Understandable & comprehensive
Business communication. Swust. Shirley Miao
Why important?
1）In business, reputation and
credibility need to be built up in order
to get clients’ trust and confidence.
Having a sense of professionalism will
bring a lot to the business, especially
in a long term relationship with
clients.
Business communication. Swust. Shirley Miao
2)Business communication
encompasses not only communicating
with external contacts but also with
employees within the organization.
a vital link between the manager and
his or her team and effective
communication is the key to good
management.
Business communication. Swust. Shirley Miao
Process:
Finance Dept
Change in
payment systems
Sender or
Instigator
E-mail
Channel
Medium
Receiver
Feedback
Business communication. Swust. Shirley Miao
The Costs of Poor Correspondence:
× Wasted time
× Wasted efforts
× Obscured(模糊的) ideas
× Lost goodwill
Business communication. Swust. Shirley Miao
Barriers to Successful Communication:
 Ability of the sender Content
 Method of communication Skills
and attitude of the receiver
 Organisational factors –
complexity of the organisation,
scope of the organisation
 Cultural attitudes
 Perceptions(理解), prejudices(偏见)
 Inappropriate target for the
message
Business communication. Swust. Shirley Miao
Benefits of Improving Correspondence:




Save time
Make your efforts more effective
Communicate points more clearly
Build goodwill
Business communication. Swust. Shirley Miao
Forms of Communication in Business:
Internal-Operational Communication
External-Operational Communication
Personal Communication
Business communication. Swust. Shirley Miao
Intercultural business communication
Cross-cultural communication
Transcultural communication
It does not only mean communication
among peoples of different
nations,but also include
communication among people who
share the same nationality but have
different racial or ethnic backgrounds.
Business communication. Swust. Shirley Miao
Culture
1
Material culture
2
language
3
Education
4
Custom
5
Social class
6
Religion
7
Aesthetic conceptions
Business communication. Swust. Shirley Miao
Intercultural communication competence:
1) Personal attribute
2) Communication
3) Phychological
4) Cultural Awareness
Business communication. Swust. Shirley Miao
Case 1:
Business communication. Swust. Shirley Miao
Case 2:
Paris
Tokyo
Shang Hai?!
Business communication. Swust. Shirley Miao
Case 3: World Expositions
Business communication. Swust. Shirley Miao
 Expo aims to promote the exchange of ideas
and development of the world economy,
culture, science and technology, to allow
exhibitors to publicize and display their
achievements and improve international
relationships.
 So far, 192 countries and 50 international
organizations have confirmed participantion
in Expo 2010.
Summary
Communication
(Elements)
Business communication
(Importance,process,Types)
Intercultural business communication
Business communication. Swust. Shirley Miao
Reference
人际沟通 贾庆艾 东南大学出版社
跨文化商务交际 刘晓萍 南开大学出版社
http://www.chinadaily.com.cn/china/
2009worldexpo/index.html（上海世博
会）
Business communication. Swust. Shirley Miao