Transcript Business 4 Template

Center for Research and Policy Making
The CRPM
communication
strategy
Marija Risteska, PhD
Centre for Research and
Policy Making
www.crpm.org.mk
Center for Research and Policy Making
Definition – our starting point
A communication strategy is the:
why,
what,
who,
when, and
how
of relaying information
www.crpm.org.mk
Center for Research and Policy Making
Why?
A communication strategy details
the message, audience, potential
vehicles, resources required, and
feedback mechanisms
a blueprint for building a
campaign to inform
what you want to achieve with the
communication
www.crpm.org.mk
Center for Research and Policy Making
What?
topics that are “hot” and
topics that are not on the policy
agenda of the government, but are
pressing problems of the
Macedonian society
www.crpm.org.mk
Center for Research and Policy Making
The “hot” topics
On demand = responding to media requests
On daily bases
Specialization per policy areas
Highly politicized
www.crpm.org.mk
Center for Research and Policy Making
Topics that are not on the
policy agenda
Well worked out communication
plan
www.crpm.org.mk
Center for Research and Policy Making
Who?
Our primary audience is the policy
maker
» Identify ways how to get to
him/her
» Involve them in the research
process;
» Methodology development
» Peer review workshops;
» Roundtable discussions;
» Trainings;
» Consultations
www.crpm.org.mk
Center for Research and Policy Making
The boomerang effect
www.crpm.org.mk
Center for Research and Policy Making
When?
Creating a tipping point
Looking for windows of
opportunity
Working with the media
Visualize the problem
Make it personal
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Center for Research and Policy Making
“If
they have done it, we
can do it too!”
Showing comparative examples
From similar settings
Providing ready made solutions
With appropriate justification;
impact analysis and financial
implications
www.crpm.org.mk
Center for Research and Policy Making
How?
Communication tools
Website, FB profile, CRPM blog, CRPM
twitter
Quarterly Newsletter
Press conferences, press releases, op-eds
Media appearances, talk shows,
statements
Dissemination of materials by post
Workshops, round table discussions,
consultations
www.crpm.org.mk
Center for Research and Policy Making
Thank you!
[email protected]
Center for Research and Policy Making
Cico Popovik st.6-2/9 1000 Skopje, Macedonia
T: +389 2 3109932 F: +389 2 3109932
www.crpm.org.mk | [email protected]
www.crpm.org.mk