Transcript The P Process Evaluation and Re

The P Process
Evaluation and Re-planning
Presentation Objectives
By the end of the presentation, you should be able
to:
• explain the importance and purpose of evaluation
and re-planning of communication interventions;
• explain different types of evaluation;
• determine what questions does evaluation
answer;
• describe the steps in evaluating communication
interventions and programmes.
What is Evaluation?
Evaluation is
a programme tool that enables the systematic collection of information
on the conceptualization, design, implementation and/or impact of
a communication intervention or programme.
the process by which the relevance, effectiveness and impact of a
programme are determined as objectively and systematically as
possible in relation to the expected results and output
A process that examine the effectiveness of institutional arrangements
and management systems for programme delivery and also provide
information for programme design and approval.
An accountability tool that enables programme management to show
the stakeholders as objectively as possible the achievements of the
programme.