Transcript History of Agriculture Communications

History of Agriculture
Communication
Agriculture Communication and
Leadership
Communication
Need words, body language,
actions or gestures to
communicate.
Communication
The process by which information
is exchanged by individuals
through a common system
Types of Communication

Dyadic (two-person) – most informal
exchanges between two people
– Close proximity
– Both people send and receive messages
– Includes verbal and nonverbal stimulus

Small Group – three or more members of
a group
Types of Communication

Public – “Public” places, formal and
structured, speaker addresses large group
in an event as a speaker

Mass – most formal and most expensive,
may include media
Communication Models
One Way- information travels from one
source to a second
Communication Models

Interactive – information is exchanged between
two sources, includes feedback and interaction
Role of Ag Com

Year 2000 – 281.4 million people in the
United States
– 1.8% Ag Producers
– > 98% Urban/Suburban area
Role of Ag Com (facts)

American agriculture is a high priority when
considering national security

American food supply is safest in the world

Americans live longer

Americans are 3 inches taller than they were in
1900
Role of Ag Com

Is the American public aware of this
information?

What seems to be the problem?

Business of agriculture is a huge success …
– the communication of agriculture is NOT.
 % of jobs in the U.S. that are related to agriculture: 23%
Role of Ag Com

Agriculture literacy has been left to the
agricultural producer
Agriculture History

Crop – any plant humans us for their own needs

Livestock – any animal humans use for their own needs

Weed – any plant that is out of place

Pest – any animal that is out of place
Agriculture History

Agriculture began in the valleys of the
– Tigris
– Euphrates
– Nile
 Earliest records date back 6,000-8,000 years

Chinese farmers were highly respected in
their communities
Agriculture History

Crop production allowed people to stay in one
location

With feed, livestock domestication became
possible

Because of farming and ranching …
– Civilizations were founded
– Cultures were developed
– Specialization was developed
Agricultural Communication
History

3000 BC – Appearance of the plow

1793 – Eli Whitney invented the cotton gin

1810 – First agriculture magazine, Agricultural Museum,
was established in District of Columbia

1811 – First agricultural production fair held in U.S.
(Massachusetts)

1819 – Magazine American Farmer was released in wide
circulation
Agricultural Communication
History

1862 - The Morrill Act was passed
– Established land grant universities
– AGRICULTURE SCHOOLS!!!

1905 – First class in ag journalism offered at
Iowa State University

1908 – Agricultural Journalism department
created at University of Wisconsin, Madison

1917 – The Smith-Hughes Act passed
– Established vocational agriculture classes
Agricultural Communication
History

1920 – Iowa State University offered B.S. in
Agricultural Journalism

1921 – First farm market news radio report
broadcast (KDKA, Pittsburgh)

1944 – National Association of Farm
Broadcasters organized

1952 – Newspaper Farm Editors of America
established
Agricultural Communication
History

1970 – Agriculture Communicators of
Tomorrow (ACT) established
– University organization for Ag Communication
and Journalism majors

2006 – Utah State University offered a
B.S. in Agriculture Communication and
Journalism
Preparing Graphics
Photo Job Sheet