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Effective
Communication
for Colleges
9th Edition
Brantley & Miller
CHAPTER 9
Applications, Interviews,
and Follow-Up Messages
© 2002 SOUTH-WESTERN EDUCATIONAL PUBLISHING
Learning Objectives
Chapter 9
Slide
2
Complete an application neatly and accurately.
Identify and discuss successful interview techniques.
Use the Internet to locate information that pertains to
employment applications, interviews, and follow-up
messages.
Implement the CBO approach, apply the appropriate
message strategy, and incorporate the six Cs of
effective messages to plan and complete effective
follow-up messages.
Effective Communication for Colleges, 9th ed. by Brantley and Miller
Information Requested on
Employment Applications
Personal information
Employment desired
Education
Previous employment
References
Effective Communication for Colleges, 9th ed. by Brantley and Miller
Chapter 9
Slide
3
Guidelines for Completing
Employment Applications
Chapter 9
Slide
4
 Be prepared.
 Ask for two copies, and read the entire form
before you begin.
 Print or type as instructed.
 Complete each section. Use N/A when a section
does not apply.
 List the specific position you seek.
 Provide a brief explanation for leaving your job.
Continued on next slide.
Effective Communication for Colleges, 9th ed. by Brantley and Miller
Continued
Guidelines for Completing
Employment Applications
Chapter 9
Slide
5
 Indicate that salary is negotiable.
 Use references that pertain to your past
employment.
 Answer truthfully, and treat every question
seriously.
 Check for completeness.
 Make any corrections neatly and carefully.
 Sign and date the application.
Effective Communication for Colleges, 9th ed. by Brantley and Miller
Employment Interviews
Face-to-face interviews
Informational interviews
Telephone interviews
Effective Communication for Colleges, 9th ed. by Brantley and Miller
Chapter 9
Slide
6
Interview
Preparation
Review personal information.
Determine salary range.
Review employer information.
Assemble interview materials.
Confirm interview appointment.
Choose interview wardrobe.
Effective Communication for Colleges, 9th ed. by Brantley and Miller
Chapter 9
Slide
7
The Interview
Project positive body language.
Be prepared to answer and ask
appropriate interview questions.
 Typical interview questions
 Inappropriate interview questions
Effective Communication for Colleges, 9th ed. by Brantley and Miller
Chapter 9
Slide
8
Examples of Illegal
Interview Questions
How old are you?
Where were you born?
Where do you go to church?
Are you married, divorced, or single?
Do you have any children?
Are you pregnant?
What are your political affiliations?
Effective Communication for Colleges, 9th ed. by Brantley and Miller
Chapter 9
Slide
9
Interview Closing
Chapter 9
Slide
10
 Watch for signs that the interview is
ending.
 Request a commitment for notification.
 Clarify follow-up activities.
 If you are interested in the job, say so.
 Use the interviewer’s name as you thank
him or her for the interview.
Effective Communication for Colleges, 9th ed. by Brantley and Miller
Important Messages in
the Employment Process
Follow-up letter
Thank-you letter
Acceptance letter
Refusal letter
Resignation letter
Effective Communication for Colleges, 9th ed. by Brantley and Miller
Chapter 9
Slide
11
Plan a Message Using
the CBO Approach
Identify the objective.
Visualize the audience.
Gather supporting information.
Organize the information.
Effective Communication for Colleges, 9th ed. by Brantley and Miller
Chapter 9
Slide
12
Compose a Draft Using
the CBO Approach
Chapter 9
Slide
13
Use direct pattern and good news strategy for:
 Follow-up inquiries.
 Thank-you letters.
 Acceptance letters.
 Resignation letters.
Use indirect pattern and bad news strategy for
refusal letters.
Effective Communication for Colleges, 9th ed. by Brantley and Miller
Complete a Message
Proofread.
Edit.
Revise.
Finalize.
Effective Communication for Colleges, 9th ed. by Brantley and Miller
Chapter 9
Slide
14
Follow-Up Inquiry
Chapter 9
Slide
15
Begin with the main idea—the inquiry.
Explain your interest in the position.
Request an interview.
Effective Communication for Colleges, 9th ed. by Brantley and Miller
Thank-You Letter
Chapter 9
Slide
16
Begin with the main idea—a thank you.
Extend appreciation to anyone who was
involved during the interview.
Offer to provide additional information.
End by expressing appreciation and your
interest in the position.
Effective Communication for Colleges, 9th ed. by Brantley and Miller
Acceptance Letter
Begin with the main idea—the
acceptance.
Provide goodwill statements.
End courteously.
Effective Communication for Colleges, 9th ed. by Brantley and Miller
Chapter 9
Slide
17
Refusal Letter
Chapter 9
Slide
18
 Begin with a buffer—a thank you, a
compliment, or some other neutral statement.
 Provide an orderly explanation that prepares
the receiver.
 Imply or state your decision—the refusal.
 Provide additional information to neutralize the
unfavorable news.
 End by restating your appreciation or by adding
a goodwill statement.
Effective Communication for Colleges, 9th ed. by Brantley and Miller
Resignation Letter
Chapter 9
Slide
19
Begin with a confirmation of your
resignation.
Provide a brief rationale, the resignation
date, and other pertinent details.
End with an expression of appreciation for
your work experience at the company.
Effective Communication for Colleges, 9th ed. by Brantley and Miller