Transcript Attitude 1 [ PPT – 418 KB ]

ATTITUDE
100
Positive
Attitude
Negative
Attitude
STRESS
100
Eustress
Distress
Shrimal Jayathilake
CULTURE
100
Strong
Culture
Weak
Culture
ATTITUDE
An enduring disposition to
consistently respond in a given
manner
Shrimal Jayathilake
Attitudes are the result of
choices you make;
decisions to believe not to
believe.
Shrimal Jayathilake
Any fact facing us is
not as important as
our attitude toward
it, for that determines
our success or
failure
Peale
Shrimal Jayathilake
Shrimal Jayathilake
Shrimal Jayathilake
Components
Cognitive-perceptions and beliefs about
the object of the attitude, the persons
perception of distinguishing features of
the object.
Affective-evaluations & feelings about the
objects of an attitude: a person’s feeling
of like or dislike for the object.
Behavioural- Intentions how the person
wants to behave and what the person
says about his behavior towards the
object.
Shrimal Jayathilake
Experience with
The object
Classical
conditioning
Mass
Communication
Economic status
Formation
Of Attitude
Operant
Conditioning
Vicarious
Learning
Neighbourhood
Family &
Peer Groups
Shrimal Jayathilake
Attitudinal Change
Communicator
Situation
Method
Target
Shrimal Jayathilake
Factors influencing change
1. Characteristics of the communicatorstatus, prestige, honesty
2 Method of communication- persuasive,
easy
3 Character of the target- degree of
commitment of the person
4 Situational factors- environment
Shrimal Jayathilake
 “The longer I live, the more I realize the impact of
attitude on life. Attitude, to me, is more important
than facts. It is more important than the past, than
education, than money, than circumstances, than
failure, than successes, than what other people
think or say or do. It is more important than
appearance, giftedness or skill. It will make or
break a company…a church…a home. The
remarkable thing is we have a choice every day
regarding the attitude we will embrace for that day.
We cannot change our past…we cannot change
the fact that people will act in a certain way. We
cannot change the inevitable. The only thing we
can do is play on the one string we have, and that
is our attitude… I am convinced that life is 10%
what happens to me and 90% how I react to it. And
so it is with you…we are in charge of our
attitudes.”
Charles Swindoll
Shrimal Jayathilake
Shrimal Jayathilake
Bsc. HNDE,
0714288473
[email protected]
Shrimal Jayathilake