Transcript there is something special in all of us

North America
Special Olympics Urban Initiative
Pitch to Theme Team Leaders
Team: Celebrity
Message to Potential Leaders
Your support of the Special Olympics City
Urban Initiative, a city-wide activity for all five
boroughs, will help to transform entire
communities into model places of inclusion,
acceptance and understanding.
What Is Special Olympics?
Special Olympics is an international
organization dedicated to empowering
individuals with intellectual disabilities to
become physically fit, productive and
respected members of society through sports
training and competition.
What is the Urban Initiative?
An effort to provide more quality sports training and
competition opportunities to underserved populations
and localities, leading to growth and changed
attitudes by:
• developing and implementing innovative
program resources that meet the
specific challenges of the urban environment,
and
• designing and implementing a highly effective
marketing and promotions model that facilitates
opportunities in key urban centers
What We Will Achieve
Effects on Society:
• Improvement in Quality of Life for City’s citizens with
intellectual disabilities. Through their involvement with
Special Olympics, they experience:
•
•
•
•
improved physical fitness and motor skills
greater self-confidence
a more positive self-image
Mental, social and spiritual growth and, through their
activities, exhibit boundless courage and enthusiasm,
enjoy the rewards of friendship
• Discovery of not only new abilities and talents, but "their
voices," as well.
• becoming fulfilled and productive members of their
families and the communities in which they live. Some
become better prepared to live more independent lives,
including entering the workforce.
What We Will Achieve
Effects on Society:
• Change in Public Perception. Through millions of individual
acts of inclusion where people with and without intellectual
disabilities are brought together through Special Olympics
programs, longstanding myths are dispelled, negative attitudes
changed, and new opportunities to embrace and celebrate
people with intellectual disabilities are created.
Benefits of Participation
• Provide positive opportunities for and create positive association
among families that include individuals with intellectual
disabilities (approx xxx in City)
• Set example for social messaging about need to give back to
community and breaking down barriers
• High visibility media
• Demonstrate a new opportunity to reinvest in City and in the
future of individuals with intellectual disabilities
Expectations
•
•
•
•
Media – public appearance at events and fundraisers (4-5 times per
year)
Name Usage
– As board member, in public & private sector fundraising efforts; as
spokesperson for the initiative
– Consider Special Olympics in endorsement opportunities
Presence at Team meetings twice per year
Fill specialized opportunities in unique area of expertise. Examples:
– Conduct a clinic in your sport
– Provide auction items for fundraisers
– Speak to professional groups about initiative
– Encourage others in your field to lend their support