Transcript student olympics project "e"

Cole Sorrell
Drew Hagenston
Shawn Cooper
Jason Points
Proposal and Objectives
• Global Online
Fantasy Olympics
– Sell fun to participants
globally who want to
compete virtually
Marketing Objective
• Our marketing objective
is to make money by
selling competition
globally via the internet.
• Achieve more hits than
any other Official
Olympics website.
Achieving Global Marketing Objectives
• We are going to advertise
globally via the web and
media.
• We will also use cell
phone and internet
providers to sponsor us.
• We will be the official
“Fantasy Olympics
League”
Olympics Marketing
• Anyone with a
computer and email
can compete in our
“Official Olympics
Fantasy League”
Agencies
• Cell phone
Companies
• Internet Providers
• Other Official Olympic
Sponsors
• Various Print Media
Sources (Sports
Magazines)
Execution of Strategy
• Set up website,
determine our league
regulations and rules,
and determine future
costs
• Build relationships
with other Official
Olympic Sponsors
• Begin advertising
Marketing Strategy
• Increasing awareness
through website
advertising
• Constant contact
through email and cell
phones
• Promoting fun,
competition, and
potential earnings
Concepts
• Gaining awareness
through seasonal media
scheduling (ch.11)
• Establishing proper
market niche with
sports/Olympic
enthusiasts (ch. 7)
• Virtual tangibility (ch. 8)
Come Play With Us Online!!!!!