Transcript Training

Helping young people to make
“better choices”
Oliver Ashton
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who are we?
 established 20 years
 one of UK’s largest suppliers of motivational
training and consultancy
 over 200,000 people helped
 800+ trainers licensed in UK
 over 3000 staff trained
 cited by OFSTED and ALI as examples of
“best practice”
 advisers to Social Exclusion Unit (ODPM)
and Conservative report on young people
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best of the best
 specialists in cognitive behaviour
programmes – (CBT), positive
psychology, NLP and unemployment,
disadvantage and engagement
 making complicated academia simple
 train the trainer programmes
 equipping and re-energising teams
 focus on the customer and their needs
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clients include
JC+ – Gateway/New Deal providers
Connexions
Social Services/YOTs/leaving care
Councils
Prisons/YOIs
Football/sport/music related projects
NHS
Colleges
Learners with disabilities and learning
difficulties
 Prime contractors
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Programmes include
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GOALS for young people G4YP–
young people 13-20
GOALS
adults 18+
GOALS plus –
agency staff
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common theme :
“Inspiring and
empowering people
to think feel and
behave to create
positive futures”
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where are we now?
 individuals too often failing or
being failed
 value of work underestimated
 school a painful experience –
“fear of learning”
 self-esteem eroded by parents,
school, peers, media etc (3:4)
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 many young people are isolated,
alienated and scared
 cycle of fear/knives/victims
 old certainties diminishing - a
secure job, family support, sense of
community
 blame culture -
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 immediate gratification.
 learned helplessness – low
aspirations
 lack of good consistent role models –
“trusted adults”
 negative people with negative
attitudes
 cynical media bad news/soaps/hip
hop stereotypes
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the evidence
87% of NEETS re-engaged
after attending GOALS
courses
(Louise – Essex Connexions)
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Aims and Objectives
 To work pan London with hard to
reach young people to support into
ETE and sustain for 6 months
 To engage, motivate and inspire
 To create a mind shift and Culture
change – in both young people and
employers
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Partnerships
OUR PRIME CONTRACTORS WERE:
 Serco
 Nacro
 Catch 22
 City Gateway
 South London Business
 Business and Education London South
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What has been achieved?
 Start to employement: Serco 67.6%, Nacro
54.5%, Catch 62.5 – overall 59.4%
 NEETs start to entry: Citygateway 64%, SLB
70.2%, BELS 100%
 Overall sustain figures73%
 Extensions with Serco and Nacro – only partner
taken forward
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What about the soft outcomes?
THINGS WE CANT ALWAYS MEASURE:
 SELF ESTEEM
 DIVERSION FROM CRIME
 SENSE OF PURPOSE
 ETC ETC
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 help you exceed your PSA’s for
NEETS
 less moaning – clients and staff
 use as part of recruitment
process – better choices,
better staff
 accredited with OCN and
ASDAN
 seed level for sustained
change
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feedback
Shereen – Connexions Woolwich
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continued...
 identifies people who need more intensive
assistance
 provision for ongoing peer support,
counselling and mentoring
 reduces no-shows and dropouts
 helps people face up to reality
 creates a safe, nurturing, non judgmental
environment
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blame culture
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feedback
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what makes a good
teacher/advisor?
“A healthy adult with
young people” (high self
esteem)
“Young people don’t care how
much you know until they know
how much you care”
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feedback
“It provides the motivation for young people
to look for education, employment or
training – I just love it”
Beth – Personal Advisor, Connexions
“GOALS is a very exciting addition to the
menu of services we offer young people. We
see big shifts taking place afterwards, it’s as
though the light has suddenly come on”
Alex More, Connexions Manager
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typical plea from employers “Just give me someone
who wants to work, who
shows up every day on
time, who gets along with
their colleagues and boss
and gets the job done”
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evidence
“As a result of introducing GOALS to our
Gateway to Work project job applications
have gone up by 200% and outcomes
have gone up by 38%”
Careers Scotland
“Using GOALS on days 2 and 3 of our
Gateway helped us get 50% of
participants into work this year”
Competitive Edge
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consistent results
 GOALS 4YP system
 “Street style” guidebook
 CD for “spaced repetition”
 Certificate
 30 day toolkit– GOALS in ACTION
 Facilitators DVD-MTV studio
 Train the trainer process
 Ongoing support
 Quality checks
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