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Chapter 5
PUBLIC OPINION
AND POLITICAL
SOCIALIZATION
2
Public Opinion
Public opinion about the death penalty a
good example of how opinions affect
policymaking
Opinions about a given government policy can
change over time, often dramatically
Public opinion places boundaries on allowable
types of public policies
If asked, citizens will give opinions about
matters with which they have experience
Governments tend to respond to public opinion
The government sometimes does not do what
people want
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The Death Chamber
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Taking the Public Pulse
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Public Opinion and
Models of Democracy
Opinion polling dates from the 1930s
Not a powerful research tool until
computers invented in 1950s
Founders built public opinion into
structure of government by allowing
direct election of representatives to the
House and apportioning representation
there by population
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Sampling a Few,
Predicting to Everyone
Statistical theory of sampling holds that a
sample of a population selected by chance is
representative of that population
Three factors affect accuracy of sample:
Must be chosen randomly
Larger samples more accurate
Greater variation in population means greater
chance for differences in ability to predict
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Accurate Polling
Most national opinion polling organizations
poll 1,500 individuals
Accurate within 3 percentage points 95% of the
time
Even this small margin of error can mean
incorrect predictions in close elections
Polls can be wrong because of biased
question wording or superficial responses
Look at current polls:
http://www.pollingreport.com
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Public Opinion and Democracy
Majoritarian model of democracy holds
government should do what a majority of
the people want
Around 70% of Americans think majority
opinion should have a great deal of influence
on politicians
Pluralist model of democracy believes
democracy requires free expression of
opinions by minority groups
Public as a whole rarely demonstrates clear,
consistent opinions
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Public Opinion and Democracy
Difficult to see U.S. as democratic under
majoritarian model
Bills passed in Congress or state legislatures do not
always reflect public opinion
Supreme Court decisions sometimes go against
majority opinion
Majoritarian model assumes clear, consistent
public opinion about public policies
Pluralist model sees public uninformed and
ambivalent about specific issues
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Gallup Poll
Accuracy
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Stop the Presses!
Oops, Too Late….
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The Distribution of Public Opinion
To understand and act on public opinion,
government must understand how it is
distributed
Distribution of public opinion falls into
three patterns:
Skewed
Bimodal
Normal
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Figure 5.2
Three Distributions of Opinion
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Distribution Models
for Public Opinion
Description of public opinion results
depends on mode, or most frequent
response
Skewed distributions have most respondents
with one opinion
Bimodal distributions have two answers
chosen with about equal frequency
Normal distributions are bell-shaped along a
continuum, requiring a moderate approach to
policymaking
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Stability of the Distribution
Stable distributions have little change
over time
When same question produces different
responses over time, public opinion has
shifted
When different questions on same issue
produce similar results, underlying attitudes
stable
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Ideological Distributions
Since 1964, ideologies have been skewed
towards conservatism
Since 1992, slightly more conservatives and
fewer moderates
Changes in subgroups, such as college
students, may not be reflected in general
population
Opinions about controversial issues can
change dramatically over time
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Figure 5.3
Are Students More Conservative
Than Their Parents?
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Political Socialization
Values acquired through political
socialization
Most people exposed to same sources of
influence, or agents of socialization
Family
School
Community
Peers
The media
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The Agents of Early Socialization
Fundamental principles of early learning:
The primacy principle
The structuring principle
The extent of any socializing agent
depends on our exposure to it,
communication with it, and receptivity
to it
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Family and School
Important agent of socialization, because
most people learn first from family
Learn wide range of values
If parents interested, learn to be politically
interested and informed
If both parents identify with one political party,
kids tend to also identify with it
Religion stronger socialization than party
because of regular activities
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School
Some believe schools have equal or greater
influence on political learning as parents
Elementary schools teach kids about nation’s
slogans and symbols, norms of group behavior,
and democratic decision making
In high school, kids learn to distinguish
between political leaders and political
institutions, about being a “good citizen,” and
an awareness of the political process
College courses may teach students to
question dominant political values and
stimulate critical thinking
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Community and Peers
Community makeup determines how
political opinions of members formed
Homogeneous communities exert strong
pressures to conform
Peer groups sometimes can provide
defense against community pressures
Adolescent and college peer groups against
parental opinion
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Bearing Global Warming
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Continuing Socialization
Political socialization a lifelong process
Adults rely more on peer groups and the
media for political information
Adults gain perspective on government
as they grow older
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Word of God?
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Social Groups and Political Values
Each person’s political socialization unique
However, people with similar backgrounds
tend to have similar political opinions
Questions from the 2008 National Election
Study (ANES) about abortion and the
government guaranteeing employment
good illustration
Check out your views: http://IDEAlog.org
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Figure 5.4
How Groups Differ on Two
Questions of Order and Equality
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Education
Education increases awareness and
understanding of political issues
With regard to abortion, college-educated
individuals tend to choose personal freedom
over social order
With regard to government programs to
reduce income inequality, those with more
education tend to choose personal freedom
over equality
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Income
Most Americans consider themselves to
be “middle class”
Wealth linked to opinions favoring a limited
government role in promoting equality,
somewhat less with order
Groups with more income and higher
education value freedom
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Region
Historically, regional differences in
political opinion important
Fed by differences in wealth
Today, those in the South and Northwest
more likely to favor restricting abortion
Those in the Northeast and West more
supportive of government programs for
income equalization
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Race and Ethnicity
Historically, those of different races and
ethnicities have tended to differ in their
political values
Immigrants in late 1800s and early 1900s
tended to favor Democratic party
African-Americans initially Republican, but
later Democratic
Today, minorities tend to have similar
attitudes on equality issues
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Religion
Religious makeup of the U.S. fairly stable
since 1940s
Today, population 56% Protestant, 22%
Catholic, 13% profess no religion, and less than
2% Jewish (among 9% “other”)
Religious beliefs tend to affect attitudes
about social order
Look at attitudes about abortion, death
penalty, gay marriage, stem cell research,
human cloning, and the teaching of evolution
or creationism
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Gender
Men and women differ on many social
and political issues
Look at abortion, affirmative action,
government spending on social programs,
death penalty, and going to war
“Gender gap” means women tend to
favor Democrats
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Gender
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The Degree of Ideological
Thinking in Public Opinion
Some believe terms liberal and
conservative no longer adequate
However, political analysis requires
categories
Most people don’t think of themselves in
ideological terms
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The Quality of Ideological
Thinking in Public Opinion
Differences in liberals and conservatives
used to be based on opinions about the role
of government
Today, liberals associated with change and
conservatives with tradition
Liberals more likely to trade freedom for
equality
Conservatives more likely to trade freedom for
order
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Ideological Types in The U.S.
People’s preferences for government
action depend on what the action
targets
Poll respondents do not always
categorize themselves the same way
their responses do
Ideological tendencies reflect differences
between different social groups
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Figure 5.5
Respondents Classified by Ideological Tendencies
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Forming Political Opinions
Studies show at least half of Americans
knowledgeable about government and
politics
Some groups much less knowledgeable
No ideological distinctions
Most people know if a policy will directly
help or hurt them
Self-interest principle
Some use decision making “short cuts”
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Political Leadership
Public opinion on specific issues affected
by public perception of political leaders
Politicians make arguments based on
shared ideology and self-interest
Issue framing or “spin”
Politicians’ ability to influence public
opinion enhanced by growth of
broadcast media
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