Transcript Chapter 14
I can
• Explain the concept of social psychology
Copyright © Allyn & Bacon 2007
Social Psychology
In other words…. social psychology
is about human behavior in
groups.
The branch of psychology that studies the effects
of social variables and cognitions on
individual behavior and social interactions
Social Context
The combination of…
(a) People
(b) The activities and
interactions among
people
(c) The setting in which
behavior occurs, and
(d) The expectations
and social norms
governing behavior
in that setting
How Does the
Social Situation
Affect Our Behavior?
We usually adapt our
behavior to the demands of
the social situation….
and in ambiguous situations
we take our cues from the
behavior of others in that
setting.
Copyright © Allyn & Bacon 2007
Situationism
The view that
people are more
influenced by
external,
situational
factors than by
internal traits or
motivations.
Dispositionism
The view that
behavior is the
result of
internal factors,
such as genes,
traits, character
qualities
Copyright © Allyn & Bacon 2007
Social Role
One of several
socially defined
patterns of
behavior that are
expected of
persons in a given
setting or group.
Script
The sequence of events and actions that is
expected in a particular setting.
Social Norms
A group’s expectations
regarding what is
appropriate and
acceptable for its
members’ attitudes and
behavior
Congress = Slave owner
Taxpayers = niggar
Social norms influence
students’
political views
The 2 Types of Norms
1. Mores: issues of morality are attached to this
Norm
2. Folkways: fads; no real importance is placed
on this Norm
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All norms can be split into the Do’s (Prescriptive)
and Don’ts (Proscriptive) of society
All norms will fall into 1 of the following categories
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Prescriptive More
Prescriptive Folkway
Proscriptive More
Proscriptive Folkway
Complete the “Norm Curve”
Add 10 norms of your culture to the curve.
Pre-scriptive
Pro-scriptive
Mores at the ends
Folkways at the curve
Can I?
• Explain the concept of social psychology
Copyright © Allyn & Bacon 2007