Transcript Why Produce Propaganda?

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Propaganda
What is Propaganda?
Propaganda is the deliberate, systematic attempt
to shape perceptions, manipulate cognitions, and
direct behavior to achieve a response that
furthers the desired intent of the propagandist.
– Garth S. Jowett and Victoria O'Donnell,
Propaganda And Persuasion
Why Produce Propaganda?
Dehumanize the Enemy
Australia
Why Produce Propaganda?
Increase hatred
Why Produce Propaganda?
Increase support for the war
Why Produce Propaganda?
Reinforce the mindset of sympathizers
Canada
Why Produce Propaganda?
Recruit Men for the Military
Lord Kitchener,
UK Minister of
War
Why Produce Propaganda?
Encourage home front efforts
Who Makes Propaganda?

Design and production done through
government agencies
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Parliament Recruitment Committee in
GB
Division of Pictorial Publicity in U.S.
Victory Loan Dominion Publicity
Committee in Canada
Prez Wilson hired Mr. Lippman
(journalist) and Mr. Bernays
(psychologist) to encourage US’s
entrance into the war through
propaganda!
How Does it Work???

Propaganda is effective in ANY medium
Posters
 Radio
 TV
 Internet
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The only consideration is WHERE the desired
audience will see it!!
Techniques
Authority (orders)
Fear
Techniques
Techniques
Ad Nauseum
Canada
Techniques

Bandwagon
Techniques

Beautiful People
Techniques

Flattery
Techniques

Oversimplification / Generalizations
Techniques

Red Herrings

Mostly used in audible
media (Radio, TV)
If Chewbacca doesn’t
make any sense,
the war is bad.
Techniques

Slogans
Proletarians of
the World,
Unite!!
-Russia
Can you understand this without
knowing what it says?
Germany