Transcript Propaganda Techniques

Propaganda
Techniques
What the advertisers really
DON”T want you to know!!
What is Propaganda?
Propaganda
is an appeal to the emotions
as opposed to the mind or intellect in order to persuade
a person to believe something
Visual Media
TV
Magazines
Billboards
Sound Media
Radio
Music
Literature
Political Propaganda
Advertisements
Psychological Propaganda
Bias
 Similarities of a
product are matched
 Important differences
are ignored
 Inaccurate conclusion
is drawn on too little
evidence
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Bait and Switch
Quick Time™ and a
TIFF (Uncompressed) dec ompressor
are needed to s ee this pic ture.

Customer: "I'd like to see that car
you advertised in the newspaper for
$9 down and $99 a month."
Salesperson: "Gosh, I'm sorry. That
car was just sold. But look at this
great car — it has a lot more
options, and it will only cost you a
few more dollars a month." (Photo
by Scott Jacobs)
 Advertisers lure you in
with one product for a
good deal and then try
to get you to buy a
more expensive
model.
Bandwagon
 Appeals to a number of people
 “Everyone is buying it.”
 It has a “Join the crowd,” theme.
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Repetition
 Repetition in
advertising is when
the name or logo of
the product, store or
object being
advertised is repeated
at least 4 times
throughout the ad.
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Emotional Words
 words that will make
a consumer feel
strongly about
someone or
something
QuickTi me™ and a
TIFF ( Uncompressed) decompressor
are needed to see thi s pi ctur e.
Glittering Generalities
 Eye catching ads but very loose, meaningless
statements.
 "God, country, Mom and apple pie"
Testimonial
Quic kTime™ and a
TIFF (Unc ompres sed) dec ompres sor
are needed to see this pic ture.
 Propaganda that uses a
well-known expert,
athlete, or famous
person to endorse a
product.
Stereotype
 Conforming to a
general pattern
 Making a blank
statement/suggestion
that is meant to be
applied to a group of
individuals as true.
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Transfer
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
 Buyer hopes to get
something more than the
product itself
 No words are used by the
person endorsing the
object/product
 If I buy the product, I
might get LOVE,
POWER, FAME,
WEALTH,
POPULARITY OR SEX
APPEAL.
Plain Folks
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
 Average/ordinary
people endorse
 Wants you to trust the
judgment of an
average person
Euphemism
Euphemism
Definition
pleasant sounding word(s)
for something
unpleasant
3 Types
Softener - lessen harsh reality
Impressor - tries to raise the importance
Disguiser - tries to cover a defect
Examples
dentures instead of false teeth
underarms instead of armpits
preowned instead of used