Transcript Document
Propaganda and the Eugenics
Movement
Propaganda . . .
“was used by eugenicists to confirm and
disseminate what they already believed” (142)
“defined as the dissemination of information . . . to
advocate a particular agenda” (142)
uses emotion to sway public opinion
What kind of propaganda did eugenicists use?
Propaganda . . .
Propaganda . . .
What’s its message?
At whom is the
message aimed?
What techniques
does it use to
convey that
message?
Propaganda . . .
Has a specific
audience
Has a clear-cut
purpose
Uses powerful
images
Usually uses a
slogan or tagline
that’s easily
remembered
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Pathos
Pathos
Describe how the
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Japanese man is
depicted. Why is he
holding his hands the
way he is?
What will happen if YOU
take the day off?
How does that make
you feel? How will you
change your actions as
a result?
Pathos
Who does the rat
represent? How does
that make you view that
group of people?
Why Alaska? What is
outlining the rat trap?
How should Alaskans
behave/feel differently
based on this?
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Pathos
How is the tone
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different in this
piece of
propaganda?
How does this image
make you feel
towards Hitler?
What is the purpose
of this--what should
citizens feel/think?
Logos
Logos . . .
What is eugenics
like according to this
picture? What is
eugenics according
to this picture?
If I am a politician,
what else am I
according to the
image?
Logos . . .
How many vitamins and
minerals are in a
serving of Kix?
What is it a good source
of?
How many calories?
Is Kix a healthy option?
If mothers give this to
their children, will they
like it?
Logos . . .
What statistics in
this ad lead you to
believe Jif has the
most peanuts?
If you choose Jif,
what does that
mean about you as
a mother?
Ethos
Ethos . . .
There’s a reason
why this water has
this name!
What does it say on
the bottle to make
you trust this
company?
Ethos . . .
What about this
image makes you
believe you can trust
Barack Obama?
How is he like
you/your family?
Why are his sleeves
rolled up?
Ethos . . .
What makes you
trust this
organization?
Why would you be
tempted to donate .
. . to buy a bracelet?
Would you feel
differently if Paris
Hilton was in this ad
instead of Bono?
Ethos . . .
What words stand
out?
How do these words
make you feel about
people who serve in
the military? About
the American
military?