Transcript Who uses Propaganda?

Propaganda Techniques
What is propaganda?
• It is designed to persuade.
• Its purpose is to influence your opinions,
emotions, attitudes, or behavior.
• It seeks to “guide your choice.”
Who uses Propaganda?
• Military
• Media
• Advertisers
• Politicians
• You and I
Propaganda is used in politics to gain and
maintain power.
It is used in advertising to sell lifestyles and
images in order to sell products.
The informed citizen must be armed with
knowledge about language deception.
Name Calling
Negative words are used
to create an unfavorable
opinion of the
competition.
Name Calling
Characteristics:
 No facts.
 Simplify ideas.
 Portray someone as
the enemy.
Plain Folks
Making the
subject of the advertisement
(or user of the product)
seem ordinary, simple,
down-to-earth.
Glittering Generality
Telling only positive things about something or
someone.
 No evidence or facts are provided.
 A commonly admired virtue is used to inspire positive
feelings for a person, idea, or product.
Glittering Generality

Good labels such as
democratic, honor,
glory, freedom, and
beautiful are used
to evoke positive feelings.
Long Live the
Man of Steel!
Bandwagon
An appeal to the subject to follow the
crowd; suggests that everyone (or a
large group of similar people) is using
a specific product, so you should, too.
Tries to convince the subject that one
side is the winning side, because
more people have joined it.
Testimonial
A famous person
endorses an idea, a
person, or a
product.
Appeal to Emotion:
Fear, Pride, Sympathy
Use of words with emotional
connotations to bring about an
emotional response in people
instead of a critical evaluation
of the conclusion offered.
Appeal to Emotion:
Fear, Pride, Sympathy
Facts, Figures and Claims
Using tests, statistics or information that sounds
scientific.
 Trying to prove that one idea, product or person is
better.
 Sometimes there is no real research.
Facts, Figures and Claims
Unfinished Comparisons/
Black and White/
Card Stacking
Comparing an idea, product or person to
another, without providing the other half of the
comparison.
Unfinished Comparisons
 Presents an issue as having only one good/right choice. If
you don’t make the right choice, something bad could
happen.
Cossack - Who
are you with,
them or us?
Slogans and Repetition
Brief, striking phrase that is appealing and often
repeated.
 may include labeling and stereotyping
 phrase, word, name, song or product
 may support reasoned ideas; however, tend to act only as
emotional appeals
 divert attention
Slogans and Repetition
Every day life is getting better
Assertion
An enthusiastic
or energetic statement
presented
as a fact:
may or may
not be true.
Assertion
 no explanation or back up is provided
 everyone should merely accept the idea
 any time an advertiser states that their product is the
product is the best without providing evidence for this,
evidence for this, they are using an assertion.
assertion.
Doublespeak
• Euphemisms
• Jargon
• Gobbledygook
• Inflated Language
The Big Lie
Say something often enough and loud
enough for a long enough period of
time, and people will start to believe it
is true.
How do we make sure that we are making informed
choices,
instead of allowing others to sway us in our decisionmaking?
We make our own choices when...
• we read and listen to reliable sources,
• we watch for combinations of truths and lies,
• we check for hidden messages,
• we watch for use of propaganda techniques.
And, most importantly,
WHEN WE LISTEN TO OUR OWN VOICES !
Russian Revolution- Trotsky
White Army
propaganda poster.
The caption reads,
"Peace and Liberty in
Sovdepiya".