Transcript Media + Middle Schoolers + Media Literacy = 21st Century

Media + Middle Schoolers
+ Media Literacy =
21st Century Learning
Frank W. Baker
[email protected]
March 1, 2008
Multi tasking
Digital natives
Media Savvy- Yes
Media Literate- No
Educating in a new century
“In this new media age, the ability to
-negotiate and evaluate
information online,
- to recognize manipulation and
propaganda,
- and to assimilate ethical values
is becoming as basic to education as
reading and writing….”
New Generations, New Media Challenges
http://digitallearning.macfound.org
What is media literacy?
Take a moment to draft
your own definition
Media Literacy:
Analysis + Production
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Understanding how media messages
are constructed, for what purposes and
using which tools, characteristics and
conventions.
Examining how individuals interpret
messages differently, how values and
points of view are included or excluded
and how media can influence beliefs
and behaviors.
Possessing a fundamental
understanding of the ethical/legal
issues surrounding the access and use
of information
Media Literacy Core Concepts
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All media are constructed
Media use creative languages
(with unique rules)
Media convey values & points-of-view
Different people interpret the same
media message differently
Media= power and profit
Source: Center for Media Literacy
Critical Inquiry
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Who produced/created the message?
(author)
Why was it created? (purpose)
For whom was the message intended?
(audience)
What techniques are used?
Who/what is omitted and why?
Who benefits?
How is meaning conveyed/understood?
Visual Literacy
Images
Media Literacy in SC Standards
ELA
Grade 6
Social Studies Health
Create persuasive
writings such as
print
advertisements and
commercial scripts
that develop a
central idea with
supporting
evidence and use
language
appropriate for the
specific audience.
Propaganda
Body image
Mass Media
Food choice
Economics:
influence of
advertising
Tobacco/alcohol
advertising and
marketing
Study Finds Media Literacy
Combats Alcohol Influence
(student’s)
ability to be
critically
aware of
advertising
as well as
their ability
to resist peer
pressure are
both key
skills for
avoiding
alcohol
Classroom Applications
Classroom Applications
Visual literacy
Classroom Applications
Photography can be a tool for youth
to interpret their world and to
express their concerns.
Classroom Applications
How to “read an ad”
- reading the words
- examining the images
- considering the layout
(e.g. rule of thirds; color, etc.)
- techniques of persuasion
- where it was published
- who is the audience
Student
Produced
Video
Classroom Applications
Political advertising
Ad Watch Columns
Classroom Applications
PBS series about World War II encourages
students to identify and interview veterans and
document their stories using digital tools:
digital storytelling
www.pbs.org/thewar
Classroom Application
The language of film
Classroom Application
Language of Film
Over The Hedge
Point of View
To Kill A Mockingbird
video
Classroom Application
Parody/Satire
Classroom Application
Body Image
Classroom Application
Math In The Media
Media Literacy
Invite Frank Baker to present at
your school or district staff
development day.
[email protected]