Transcript Slide 1
Media Literacy: Across The Curriculum Frank Baker media educator [email protected] Media Literacy Clearinghouse www.frankwbaker.com Bishop Lynch Catholic HS August 16, 2007 Source: eSchool News, August 14, 2007 Teens & Social Networking "The challenge for educators is that they have to keep pace with how students are using these tools in positive ways and consider how they might incorporate this technology into the school setting." Anne L. Bryant, NSBA's executive director Education’s challenge A focus on creativity, communication, collaboration, and critical thinking; Mastery of information, media, and technology skills; and Various skills that employers have said they're looking for, including self direction, leadership, social skills, and individual responsibility. Education’s challenge In this new media age, the ability to negotiate and evaluate information online, to recognize manipulation and propaganda and to assimilate ethical values is becoming as basic to education as reading and writing. Those will be left behind in the evolving digital culture are those who fail to bridge this participation gap. New Generations, New Media Challenges www.digitallearning.macfound.org Media Literacy: Across the Curriculum What do you want your students to know about the media? Multi-tasking; digital natives “These teens were born into a digital world where they expect to be able to create, consume, remix, and share material with each other.” Lee Rainie, Director Media producers & creators With the advent and popularity of YouTube, Current TV, and similar venues, young people have become media producers. DIY (do it yourself) New media & politics You Choose ’08 (YouTube.com) Impact (MySpace.com) New literacies “Adolescents need to learn how to integrate knowledge from multiple sources, including music, video, online databases and other media. They need to think critically about information….they need to participate in the kinds of collaboration that new communication and information technologies enable, but increasingly demand.” Bertram Bruce, author, “Literacy in the Information Age” New literacies “Our students are growing up in a world saturated with media messages… yet, they (and their teachers) receive little or no training in the skills of analyzing or re-evaluating these messages, many of which make use of language, moving images, music, sound effects.” Source: R.Hobbs, Journal Adult & Adolescent Literacy, February 2004 Media literacy falls into the Information, Media and Technology Skills area Media literacy in teaching standards ENGLISH SOCIAL STUDIES HEALTH Non-print texts Mass media Body image Fact vs fiction propaganda Food choices Identifying bias role of media in politics Advertising Techniques of persuasion Symbolism Representation Language of film Sexual messages Alcohol & tobacco messages What is media literacy? Take a few minutes to write a definition. Media Literacy “ the ability to access, understand, and create communication in a variety of contexts.” Media literacy Access Understand Create use navigate manage read deconstruct evaluate produce distribute publish Source, Robin Blake: Ofcom (UK) Media literacy Understanding how media messages are constructed, for what purposes and using which tools, characteristics and conventions. Examining how individuals interpret messages differently, how values and points of view are included or excluded and how media can influence beliefs and behaviors. Possessing a fundamental understanding of the ethical/legal issues surrounding the access and use of information Media literacy.. …..is concerned with helping students develop an informed and critical understanding of the nature of mass media, the techniques used by them, and the impact of these techniques. More specifically, it is education that aims to increase the students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. Media literacy also aims to provide students with the ability to create media products. Ontario Resource Guide, 1997 video Media literacy: key concepts All media are constructed Media use unique languages with their own set of rules Media convey values and points-ofview Audiences negotiate meaning Media= Power + Profit Source: Center for Media Literacy Media literacy: asking questions Who produced the message? For what purpose? For whose eyeballs (target audience)? What techniques are used? What lifestyle is promoted? Who or what may be omitted and why? How do I know what it means? Who benefits from the message? Classroom applications Let’s apply the critical thinking/viewing questions to some photographic images The Language of Advertising print vs. non-print techniques of persuasion production techniques The Language of Advertising Tobacco advertising WORDS: read all of the words on the page, even the smallest font IMAGES: -what is the location? -what are the people doing? -describe their expressions -what colors are used? -what lifestyle is conveyed? TECHNIQUES OF PERSUASION: happiness sex appeal maturity healthy slim body independence social acceptance coolness romance escape relaxation Related topics Product placements in motion pictures Targeting youth through magazine placement Related topics Advertising in locations (like convenience stores) on major highways/interstates where exposure is huge Moving image: language The Language of TV & Film Cameras Lights Sound (includes music) Editing Set design Actors: expression; wardrobe Media analysis Cell phone commercial Cell phone script Media analysis VISA Check card Political advertisement: Hillary Clinton Texas TV Markets ranked by size 6. Dallas- Ft. Worth 10. Houston 37. San Antonio 52. Austin 91. Harlingen-Wslco-Brnsvl-McA 95. Waco-Temple-Bryan 99. El Paso 111. Tyler-Longview 129. Corpus Christi 131. Amarillo 140. Beaumont-Port Arthur 147. Lubbock 159. Odessa-Midland 187. Laredo 2,378,660 1,982,120 774,470 602,340 327,070 311,690 293,700 258,860 194,160 190,590 167,090 151,610 135,270 65,790 Source: Nielsen Media Research Favorite Film What is your favorite movie? Before you respond: think about a specific scene and the elements of it. Film Analysis Have students read a passage from a novel Introduce them to screenplays Help them understand what is missing from a screenplay script Introduce the role of storyboards Have them create their own storyboards Closing Questions Evaluation: please take a few minutes to complete the last page of the handout, tear if off and leave it on the tables THANK YOU Frank Baker [email protected]