Transcript “Putting Media Literacy To Work in the Classroom”

“Putting Media Literacy
To Work in the Classroom”
Frank W. Baker
[email protected]
www.frankwbaker.com
What is media literacy?
ANALYZE
Understand both how and
why media messages are
constructed, and for what
purposes
Examine how individuals
interpret messages
differently, how values and
points of view are included or
excluded, and how media
can influence beliefs and
behaviors
Apply a fundamental
understanding of the
ethical/legal issues
surrounding the access and
use of media
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CREATE
Understand and utilize the
most appropriate media
creation tools,
characteristics and
conventions
Understand and effectively
utilize the most
appropriate expressions
and interpretations in
diverse, multi-cultural
environments
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ML in Show-Me Standards
COMMUNICATION
ARTS
Informational texts
Persuasive texts
Propaganda
Print and nonprint
advertising and
propaganda
Video techniques
Analyze and
evaluate oral and
visual media
SOCIAL STUDIES
Gather information
from written and
visual sources
HEALTH
use critical thinking
skills to analyze
marketing and
advertising
techniques
ML in Show-Me Standards
Information & Communications Technology Literacy
Evaluate information critically/competently
Grade 9-12
Analyze and evaluate media techniques
to convey the message
Evaluate accuracy of information
Evaluate for bias by analyzing viewpoint(s)
http://dese.mo.gov/divimprove/instrtech/documents/il_cle_April2010.pdf
Media Literacy: Questions
http://namle.net/publications/core-principles/
Media Literacy in Action
My Approach
Visual
Literacy
Advertising
Moving
Images
Visual Literacy
Magazine Activity
Deconstructing a Print Ad
Slogan
 Action; story
 Color
 POV
 Power
 Techniques of
persuasion
 Layout
 Subtext
 Eye Movement
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Who created
the ad?
What is the ad’s
purpose?
What techniques
grab my
attention?
Who or what
might be
omitted?
Who is the
audience?
Where was the
ad published?
Advertising Literacy
Language of moving images
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Cameras
Lights
Sound (including music)
Editing ( aka post production)
Set design
Actors:
- expressions (non-verbal)
- clothes
- body language
Nonprint/ Commercial
Be sure to see the lesson plan that
incorporates this video at
www.frankwbaker.com/streaming_ml
Communication Arts: 9-12
“ analyze and evaluate the
effectiveness of video techniques
(lighting, camera angles, shots, etc.)
in television and film”
Language of Moving Images
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Cameras
Lights
Sound (e.g. music)
Editing (includes sfx)
Set Design
Actors:
Wardrobe
Expressions
Body Language
Deconstructing Nonprint texts
Cell Phone Ad
Be sure to see the lesson plan that
incorporates this ad at
www.frankwbaker.com/streaming_ml
Political Ads
Political Ads
“The Country I Love”
Deconstructing Motion Pictures
Deconstructing Motion Pictures
News Literacy
You are the reporter
Twitter
http://is.gd/w5eC7
=
http://newsosaur.blogspot.com/2009
/12/presses-stopped-forever-at-140papers.html
Activity
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Everyone reads the news story
Using the handout, summarize your
story in 140 characters
Be prepared to explain what strategy
you used
Questions/Evaluations
“Putting Media Literacy
To Work in the Classroom”
Frank W. Baker
[email protected]