Transcript 1940-49 fashion - per0006BYTES2011

1940-49 fashion
By Toko Karawita and
Teagan Crump
• 1940
Wide shoulders and skirts that only just cover the knee. To make up for the short skirt, the neckline was
high and this continued to be high the whole decade.
• 1942
The angular, masculine line that had started in the 1930s is perfectly suited for this warlike era in which
women stand in for the men that have left for the front line, just as they had done during WWI.
• 1943
In the fourth year of the war, fabric become an expensive commodity. Fabric economy was essential; as
magazines offer advice on how to recycle old clothing. Most models are made up of two different
fabrics so that they can be made by re-using parts of older garments.
• 1944
Ongoing scarcity of fabric supports close-fitting garments made of two different fabrics. Even shoes are
recycled and done up and therefore look somewhat plump. Fashion magazines simply declare these
necessities to be the current trend.
• 1947
After two years of scarce interest in fashion grows again. Fabric economy and recycling are still
important since the textile industry is not up to the demand yet. Shoes are still plump, with thick
soles.
• 1948
A year after its invention, Dior's "New Style" has finally reached the common household. Since not
everyone can afford the fabric for a new-style wide skirt yet, narrow skirts are still permissible if
only the bodice/jacket cinches the waist.
After 10 years, the strict vertical and wide shoulders finally give way to a more female line again.
• 1949
Wide skirts, narrow waists, horizontal seams either above or below the waist. For the first time, two
silhouettes exist side by side: The narrow skirt on the one hand, the wide one that we nowadays
usually associate with the 1950s on the other.
1940-lady posing
1945.
This
Shoe
has
been
worn
since
1949.