Transcript Running Apparel

Running Apparel
Prepared by Wilson Tsang
Trends of today
sportswear
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Warmth and protection: Fabrics been designed to heat balance between body and
surroundings. In protection, stain resistance, wind protection has also seen some
interesting developments.
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Well-being: Well-being is a key trend in the fabric market, and is important as a way of
adding value to standard products. Fabrics that benefit the skin are important, but there
are also developments designed to help medically as well.
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Soft shell: Soft shell developments have been strong in the active market for a few
seasons now, but the latest developments are proving that the trend is fast becoming an
industry standard and, in many cases, a necessity, rather than just an interesting trend
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Smart textiles: The growth in electronic textiles, or smart textiles, has enabled it to
become a strong trend in activewear, and one that is likely to keep growing. Innovations in
lighting and entertainment will drive trends in the market for high-end products with added
technological qualities.
The important of heat management to running
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25% body energy goes moving
muscle & 75% uses to regulate
heat.
Body temp  appx 20C when
running.
Body consume energy to cool
things down when it is heated.
Garment delivers the benefit of
sweating w/o you losing any
fluid
Over heat / Cooler skin temp 
have to spend extra energy
during the race.
How temperature balance enhance performance
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Heats from high  low temp. until
“thermal equilibrium” (body &
surroundings temp. are same) is
reached.
Body produces heat & sweat 
emit up to 2 liters/hr when
running.
Water conducts heat away from
body 25 times faster than air
(dangerous in cold temp).
Layers and fabrication
• Fabric – maximize insulation
 maintain warming properties
with sweat or rain.
• Synthetics  good to wick the
moisture away.
• Outer layers – keep out the
wind & rain, but may affect
ventilation.
• Minimize layers  choose
fabrics offer both wicking &
warming properties.
Tips for each layer during running
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1st Layer – lightweight, moisturewicking fabrics  hold only a tiny %
of their weight in moisture.
Microfiber  hold less than 1%
2nd Layer – layer delivers maximum
warmth with minimum bulk to trap
the warmth your muscles generate.
Synthetic fiber  staying drier than
natural fiber
3rd Layer (Outer layer) – layer for
blocking the elements (rain, snow &
wind) w/o trapping too much heat &
moisture underneath.
Fabric with special treatment 
waterproof & breathable
Reebok’s technology in running apparel
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Playdry
Body Mapping
Design
Antimicrobial
What is PlayDry?
PlayDry is Reebok’s trademark for fabrics that
possess moisture management properties.
Moisture management is the ability of a fabric
to move moisture or sweat away from the body
for rapid evaporation to keep the wearer
(player) as dry and comfortable as possible.
PlayDry materials are usually the next to skin
layer.
This properties are applied to most Performance
sportswear in Reebok.
How is Moisture Management Achieved in PlayDry
fabrics?
Moisture management should always be achieved
mechanically through fabric construction but as needed may
also be enhanced by adding chemical moisture
management finishes to a fabric.
Body mapping
By defining areas with low and high
sweat production , product design
was able to map different clothing
materials and design features to
specific body areas to increase
breathability and improve the airflow
across the body.
Temperature map
Design
Styling : simple but functional
Coloring : Sharp , colorful ,
attractive and reflective.
Fabric : Light weight with
technology.
Antimicrobial treatment
•Chemical finishing which long lasting bond in the
fabric
•restrain the activity of the bacteria and prevent the
bacteria from procreating. Then it destroys the
bacteria and achieve the effect of anti bacteria and
odor prevention
•Widely used in lining, bedding, underwear, etc ……
Overview of RBK’s Holiday running collection
Overview of RBK’s Holiday running collection
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We are always ready to serve
everyone of you and please come
to our concept shops to select
your right gear.
22/1/2006 Reebok 15km running
event.
Wish you all can make good
records in the Marathon !!!
The End